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Digital Active Welcomes Marketing Intern
Camille Beaudet
Camille Beaudet joins the Digital Active team as a marketing assistant. Camille is a senior at Michigan State University in the Eli Broad College of Business. Her background includes marketing projects and on-camera work in videos for Chrysler, PBS, Comcast and Little Caesar's Pizza.
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Study:
Cloud Drives IT Innovation With ActiveOffice, your office is just a click away. Recent commercials tout going to the "Cloud", but ActiveOffice has been "Cloud computing" for years.
As mobile applications multiply, businesses have been rapidly adapting to the new mobile platforms. Jason Meyers, a writer for Windows IT Pro, offers insight with a study by IDG Research Services. |
Tech Wednesdays:
Small Talk About Big Ideas! For those in the Greater Lansing Area, join in the fun of Tech Wednesdays, sponsored by the East Lansing Technology Innovation Center (The TIC) and Digital Active. The weekly get together is an informal gathering of like-minded innovators. When: Every Wednesday, 4:30-6:30 Where: Beggar's Banquet 218 Abbot Rd., East Lansing MI |
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Capital Area I.T. Council Member Meeting: Mobile Apps
The Capital Area I.T. Council invited Digital Active's Todd Ross to pa rticipate in a panel discussion on mobile applications. The four-person panel, moderated by CAITC's president Bil Moore, presented at the organization's March member meeting. The discussion covered the rapid acceleration of mobile apps and how businesses can use the myriad mobile devices to connect with customers and create efficiencies. Each panelist talked about mobile app projects and the strategies for planning, development and deployment.  Each panelist was asked about best practices for ensuring a successful mobile application deployment.
"Testing, testing, testing" was echoed by each panelist. Ross added "... planning and testing are critical, but also be prepared for expansion. Mobile apps, like web-applications, are developed in a phased approach. Be looking for feedback and be prepared to address issues in changing technology and adding functions without changing the entire user interface."
The program also included a presentation from the Greater Lansing Convention and Visitors Bureau (http://www.lansing.org) on its new mobile apps on the iPhone, Android and Blackberry platforms. The North American Travel Journalists Association named the GLCVB's app the number one mobile travel app in the US.
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New Client: The Assistive Technology Research (ATR) Division of Wheelchair International
 ATR conducts research on provisioning assistive technology devices and services in the developing world. Their research focuses on developing countries and other resource-limited environments within developed countries. The research includes wheelchairs, prosthesis, hearing aids, vision aids, and communication aids. Digital Active will produce a web-based application using our ActiveOffice foundation, to track and manage research materials. The collaborators will be a global group working in Tanzania, Cambodia, Vietnam, Columbia, South Africa and within the U.S. on the Navajo nation. ATR's work involves finding and creating technologies to help developing countries produce assistive resources (e.g., wheelchairs) from resources that are easily accessible. This means helping local providers develop devices that can be easily built and serviced with materials that are available locally. ATR is doing fantastic work and Digital Active is proud to welcome the group as a new client.
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Client Spotlight: Olympus Media
Olympus Media LLC (Atlanta, GA) utilizes an ActiveOffice corporate intranet.  Digital Active developed the intranet primarily as a document management system, enabling the various markets within Olympus to collaborate between departments and with the corporate headquarters in Atlanta. Olympus has kept Digital Active busy with requests for new functions to the system, including dynamic form creation and integration with third party data used in scheduling billboards and digital displays. Over the past year Olympus has acquired outdoor advertising companies and added several new markets, including Wisconsin, Minnesota and Iowa. The Olympus intranet features include: - A searchable Creative section with images of billboards based on location or industry
- A Stock Art directory
- "Before & Afters", an image directory showcasing the creative improvements in design
- A tool to create contracts, contract addendums
- A tool to manage creative briefs and production agreements
- A directory of billboard locations and maps
- A Proposal Generator, with tracking and reporting
The system can email the dynamic PDF files from within the system, track the files sent, and can also store the files in the system or locally. "We could not be happier with the way our company Intranet has come together. Our system has received praise and compliments from our sales force right up to our executive team. We are already seeing a return on our investment and there is a tremendous difference in the efficiency, accuracy and productivity of our employees." - Gary Riley, VP/General Manager Olympus Media
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 If you have any questions or comments concerning GetActive the Digital Active newsletter, please contact Todd Ross
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Digital Active Online is a technology company focused on web-based applications. Our ActiveOffice system provides secure access to file sharing, discussion forums, web site content management systems, blogs and more. ActiveOffice provides efficiencies and connects business. Simple, secure and always there.
Digital Active Online - 325 E. Grand River Ave., Suite 313 - East Lansing, Michigan 48823
Call: (877) 222-3550
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