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Tech Wednesdays
The East Lansing Technology Innovation Center (The TIC) and Digital Active have teamed to sponsor, "Tech Wednesdays." The event is an informal gathering of "like-minded minds." The "Tech" part may be slightly misleading as the focus is on sharing ideas and contacts. With email, websites and social media, we feel in today's economy nearly every organization is a "tech" company. Tech Wednesdays is an effort to gather organizations that might be so busy doing what they do, they don't have a chance to rub shoulders with others who might have faced similar issues in day-to-day business. We welcome anyone to attend.
When:
Every Wednesday, 4:30-6:30 p.m.
Where:
Beggar's Banquet
218 Abbot Rd. East Lansing, MI
Visit techwednesdays.com for more information.
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Lansing Startup Weekend The Lansing Startup Weekend is coming April 8-10. The event is 54 hours of networking, planning and programming. The participants feature up-and-coming entrepreneurs and programmers focusing on building a web or mobile application in a judged contest. The goal is to create an idea that could form the foundation of a probable business over the course of a weekend. The event was created in 2007 as a study of the unpredictable science of successful entrepreneurship. In September 2010 Startup Weekend received a grant from the Ewing Marion Kauffman Foundation that help fuel global expansion. "The first Startup Weekend Lansing was a runaway success, with over 40 people founding 6 companies in just 54 hours. The April event promises to bring an even greater turnout," said Eric Jorgenson, organizer of Startup Weekend Lansing. Digital Active will be attending and sponsoring the event. We invite all interested parties to attend this wonderful event. For more information please visit: lansing.startupweekend.org |
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South Haven Visitors Bureau Website  Expands
The South Haven Visitors Bureau (SHVB) website, originally developed by Digital Active, is getting a makeover. The site has proven to be essential in the SHVB marketing arsenal.
"Our website is the number one marketing engine for our organization" said Lisa Shanley, Executive Director of South Haven Visitor's Bureau, "... the website receives over 250,000 unique visitors a year, from all 50 states and over 72 countries."
The site offers easy to use tools to find accommodations, restaurants, events, attractions and more. The new site will feature the same, database tools with a revamped look and feel. The planning also includes a mobile version of the site to facilitate visitors using smartphones, iPads and other mobile devices.
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Qualite Chooses Digital Active
 Qualite Sports Lighting Systems has chosen Digital Active to redevelop their web presence. The Hillsdale Michigan-based company provides lighting systems for sports venues across North America and Asia. The new site will have ActiveCMS for managing web content, enhanced Search Engine Optimization (SEO) and a greater connection to their sales representatives. Future plans include using ActiveOffice software to collaborate marketing efforts and track sales opportunities. Digital Active welcomes Qualite to our client list and we look forward to great relationship.
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Google Updates Search Algorithm
 Search engine behemoth Google announced it has updated its method of ranking sites based on content. The move is designed to allow users to get access to better, more relevant content faster, rather than being bombarded by useless pages designed to con people into clicking on ads. While Google periodically updates the way it manages search engine keywords, the latest announcement will focus on reducing the results for "low quality sites." Google defines low-quality sites as those that copy content from other sites or sites that are "just not very useful." Digital Active offers ActiveCMS as a content management system to help organizations manage their website content, while automating some of the content in a manner that Google does not demote in rankings. While the changes target those sites with just enough information to appear in search results and lure users to pages loaded with advertisements, it is always important to be cognizant of the criteria Google deems important.
For more information visit the Wall St. Journal.
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 If you have any questions or comments concerning GetActive the Digital Active newsletter, please contact Todd Ross
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Digital Active Online is a technology company focused on web-based applications. Our ActiveOffice system provides secure access to file sharing, discussion forums, web site content management systems, blogs and more. ActiveOffice provides efficiencies and connects business. Simple, secure and always there.
Digital Active Online - 325 E. Grand River Ave., Suite 313 - East Lansing, Michigan 48823
Call: (877) 222-3550
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