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ActiveApp Spotlight: Regional Sales Tool
With sales offices in 18 markets in the eastern United States, Adams Outdoor Advertising required a collaborative tool to assist Regional Account Executives (RAEs) with coordinating national sales accounts. Digital Active responded by creating the Regional Sales Tool.
As a central point of information, the Regional Sales Tool tracks potential clients, current clients, advertising agencies, RFP's, sales projections and budgets. By selecting variables, including RAE, market and date range in the application's menus, reports can be generated and exported as Excel files. Within the Regional Sales Tool is a discussion forum allowing the RAE's and Sales Managers to share information on national clients and industry trends. The tool has replaced both overnight shipping and emailing of Excel sheet, while providing instant snapshots of the national sales process.
"Our Regional Sales Tool is the best thing we've done in 5 years. It has changed the way we do business." - Gale Bonnell, National Accounts Manager, Adams Outdoor Advertising
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IgniteLansing 2.0
The popular IgniteLansing is returning with IgniteLansing 2.0. The original event, held past April, was a sell-out success with 240 people from mid-Michigan converging at the East Lansing Technology Innovation Center. The upcoming event will be highlighted with presentations on a variety of subjects and given in a rapid-fire format, as each presenter is limited to 5 minutes and 20-slides. Following the first event's tremendous success, IgniteLansing 2.0 promises to be "bigger, better, greener, and most importantly, more FUN!" Tickets are free and available to the public. Digital Active is a proud sponsor of the upcoming event which takes place September 25th, at the historic Temple building in Old Town Lansing, on the corner of Grand River Ave. and Cedar Street. Visit ignitelansing.com for more details. To see photos from the first event, visit Flickr.com and search 'igniteLansing'.
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Digital Active goes Live with Big Ten Network
Network Increases Online Customer Service
 The Big Ten Network (BTN) has launched a new Customer Service Application system developed by Digital Active. With the Big Ten football season only a week away, the BTN is ready to address any questions or comments the fans may have. The new system provides auto-alerts allowing for quick response times, while tracking the interaction between fans and staff. The Chicago-based network chose Digital Active over several leading industry solutions. Digital Active is proud to be part of the BTN team and we are looking forward to a great autumn full of Big Ten sports!
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Digital Active Launches New George Matick Chevrolet Website
ActiveCMS Enables Dealership's Marketing Team the Control of Online Content
 A new website has been launched for George Matick Chevrolet, at: matickchevy.com.
Digital Active developed the site to include our ActiveCMS tools for content management.
As a premier Chevrolet dealer, and the leading Corvette dealer in the Greater Detroit area, Matick Chevy required a unique design, different from the template sites provided by GM, combined with web-based tools for greater customer service and content management, and third party application integration.
Highlights include:
- ActiveCMS allowing editing of text and graphics and authoring of new pages
- Ability to add JPEG files to existing Flash animations
- Meta tag management of individual page keywords
- Live Sales Chat integration with Olark chat application
- Integration with existing dealership CRM tools
- Integration with VinSolutions database to display both new and used vehicle inventory
- Detailed SEO tracking
"The design process with DigitalActive was a collaborative approach that shared our vision with their skills to produce a first-class web experience for our customers. We have already seen an increase in lead volume and positive feedback from customers on the ease of use and overall design. Our experience with DigitalActive has always been a positive one and we are thrilled with the future of our web presence." - Ryan Esler, Marketing Manager, George Matick Chevrolet
The new George Matick Chevrolet website is now an extension of the same great service the dealerhsip has always provided customers visiting their Redford, Michigan showroom.
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Digital Active is a technology company focused on web-based applications. Our ActiveOffice system provides secure access to file sharing, discussion forums, web site content management systems, blogs and more. ActiveOffice provides efficiencies and connects business. Simple, secure and always there.
Digital Active - 325 E. Grand River Ave., Suite 313 - East Lansing, Michigan 48823
Call: (877) 222-3550
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