AAA Travel Expo Co-op

Adventures in NE Ohio will once again be selling co-op opportunity at the AAA Travel Expo. This annual show will be in Columbus at Veterans' Memorial Hall Jan. 20-22, 2012. This leisure market show is heavily promoted to the AAA members (but is open to anyone) a proven traveling market that does the majority of their travel within the region. Attendance for this three day show in 2011 was over 14,000!

We have reserved four booths to do a regional representation for our Adventures area. There are two options to be part of the co-op:

1) You can actively participate by joining us in Columbus and working a shift. Shifts will be split by all day Friday & ½ day Saturday AM or ½ Saturday PM & all day Sunday. The cost is $325, +your lodging costs that you will arrange on your own. (To book this show on your own booth cost is $950 for a 10x10 or $1050 for a corner)

2) You can choose the "Send your stuff" option for $100. You will get your literature to a designated Adventures member from your area prior to the show. Your information will be displayed in a brochure rack and also on a table with an informational sign about your venue.

Participating members will also be asked to contribute something for a grand prize basket drawing and the leads generated by this drawing will be shared with participating members (2010 generated approx. 500 new leads.) We will also be looking for "small giveaway items" for the prize wheel. Last year our booth was quite popular with constant traffic and lines to spin the prize wheel!  This will be the third year Adventures has offered this fabulous co-op deal and spaces fill up fast! Please be sure to reserve your spot today by contacting Mary Olah for your commitment contract (full payment due by January 1) or call Lynda Nemeth 440-632-1538 for further information.

Co-op Marketing Opportunities

The cooperative marketing committee is starting to plan for next year. This is one of your member benefits, marketing as a group helps to show that there is more to do in the region and that helps to bring more visitors to your venue. Cooperative marketing also helps to cut the cost to each member allowing members to advertise in places that they are not normally able to advertize.  

The avenues we have used in the past have all been print advertising most of it from our members in Adventures.  This year we did have a cooperative ad in AAA Home & Away Magazine and they gave us a very good rate. With all that being said, what would you as members like to see us pursue in the way of cooperative marketing alternatives?  

Please contact Amy Rutledge, co-chair, at amyk@carrollcountyohio.com  with your ideas.

Last chance to RSVP! Please join us on Tuesday, September 13th to learn how to market your unique venue.  The meeting will be held at The Farm at Walnut Creek in Holmes County www.thefarmatwalnutcreek.com and will be followed by a horse drawn wagon ride of the farm and feeding exotic animals!

Meeting Agenda:

9:30 a.m.: Board Meeting

11:30a.m.: Registration/Networking

12:00-1:00p.m.: Lunch, Introductions, & Welcome by Henry Hampton

1:00p.m.: Program & Wagon ride

Registration: $18.00 (lunch & program)

Reservations by 9am Monday, September 12: 877-869-9911 or via e-mail at info@adventuresinnortheastohio.com

 Congratulations to the Adventures in Northeast Ohio 2011 Excellence Award Winner, Sylvia Johnson.

Sylvia is the Director of the University of Akron Hower House Victorian Mansion Museum.  

Tourism Division Town Halls 

The Ohio Tourism Division is hosting a series of Town Hall Meetings across the state to share their marketing programs for 2012.  The Northeast Region Town Hall will be held September 22 at the Happy Days Lodge in Peninsula (the Cuyahoga Valley National Park). The meeting is scheduled for 1-4pm.  

They will be sharing many co-operative opportunities as well as FREE programs your business could participate in!

Click Here to Register!

MEMBERSHIP DRIVE UNDERWAY

Do you know someone who would benefit from being a member of Adventures in Northeast Ohio?

If so, let us know! With so many great programs and opportunities, we'd love to have as many members as possible. We are holding a special membership drive contest. The person who brings in the most members each month will have the opportunity to win fabulous prizes, including lunch cruises on the Nautica Queen, Wildwater Kingdom tickets and more!   

Contact  info@adventuresinnortheastohio.com 

Call Mary Olah at 440-716-8093

or Lori Davis at 330-995-7815

Have Program Ideas?

Need a Mentor?

Want to Host a Future Meeting? Interested in a Committee Work?

Contact Mary Olah, our Administrative Assistant to get involved!

info@adventuresinnortheastohio.com  

or call

877-869-9911