July/August 2010

In This Issue
TTE Transcript Contest
Tips for Using LinkedIn« Professinal Networking Services
Will Our Brains Survive the Digital Age?
TTE Joins Facebook

Transcripts tell a story. What is yours? TTE recently launched its ""A Transcript in Time ..." Contest, and is collecting stories of times when having a transcript of an event, meeting, or interview helped close a deal, salvage a client relationship, or win a court case. Visit the contest Web site for details, including the official rules, entry form, and prize offerings. Enter your story online today. You could be a winner!

Entries must be in by September 15, 2010 at 5:00 pm (PDT). Judging will take place on September 22, 2010. The contest winner will be announced on September 24, 2010. For the complete list of contest rules, go to "A Transcript in Time..." and click on Read the Official Rules.


Social media services such as LinkedIn«, Twitter™, and Facebook™ have had tremendous growth over the last couple of years. LinkedIn« Corporation statistics indicate that it has 70 million members (including executives from all Fortune 500 companies) in over 200 countries worldwide, and that 560,000 professionals visit the company's Web site home page every day. TTE newsletter editor Sue Rosenfeld recently had a chance to talk with Anne Clark, Enterprise Account Executive, about LinkedIn« professional networking services.
     Profiles on LinkedIn« professional networking services are as unique as the members themselves. Summaries range from a few sentences to a few paragraphs. They may focus on a person's current career, what they would like to accomplish, something they would like to be involved with, or maybe even a combination of all three. Regardless of length or content, a profile summary should highlight what a person has to offer and the benefit they and their service provide to potential clients or partners. "It's your name in lights," says Clark.
     Be strategic in getting and posting recommendations on your profile. Ask for, and place, recommendations in relation to a specific job experience listed on your profile. Don't be afraid to ask someone to comment on particular areas of experience or expertise in the recommendation they write. "Recommendations should be from people that you have worked for and clients that you've done business with," says Clark. "They should speak to your talent and experience."
     A photograph and profile headline are also key components of a profile. "A photograph shows you're real," Clark says. The profile headline is important because it appears next to your name in search results, as well as when you ask or answer any questions. "It is your elevator speech in a few words," she says.
     Clark also recommends getting your profile 100% complete in a timely fashion. "If your profile is 100% complete, you're going to show up higher on a list in a search," she says. Two things that help get a profile up to 100%: three job experiences and three recommendations.
      As with any other venture, prepare the foundation before you start. Be realistic about the time and interest you have for social media and online marketing. Think about why you want to use LinkedIn« professional networking services and the purpose you have in mind for it. "Understand your goal, and what you are hoping to get out of it," says Clark.
LinkedIn« Corporation's online Learning Center offers overview resources, as well as several user guidelines.
The LinkedIn Bible: Everything You Need to Know About the Social Network for Professional (Kristin Burnham, C.G. Lynch, CIO, June 16, 2009), discusses the following topics: LinkedIn Etiquette, Building Strong Profiles, Managing Connections, Utilizing Company Profiles, Getting the Most From Recommendations, Free Applications, and Networking.
Jobvite 2010 Social Recruiting Survey Results summarizes, graphs, and charts survey information and statistics.

 Anne Clark
Anne Clark is an Enterprise Account Executive at LinkedIn « Corporation. Clark specializes in Corporate Recruiting Solutions. She has been in sales since 1996.

Digital BrainIn a new series devoted to the effects of our reliance on digital devices in this modern world, the NY Times takes a serious look at the collateral damage in "Your Brain on Computers". Citing such cognitive calamities as memory loss, a weakening in our ability to focus, an increase in impatience, and fractured thinking, the exposÚ draws on the expertise of psychologists, neuroscientists and communications specialists to warn us of the possible dangers of being too connected.


TTE is now on Facebook. We've posted photographs, company updates, and information about our "A Transcript in Time ..." Contest. Come and follow us!


We began using TTE Transcripts in 2009 based on a referral. The entire process of on-boarding them as a new vendor was seamless. They listened to our particular client needs and were flexible in adapting to our internal processes. We have assigned our largest client's transcription to TTE Transcripts only. The pricing was very competitive in the US market and I have found that the service delivery is well above average. I would highly recommend TTE to any company looking to accomplish the results that I have found.
Bob Lycett
Director of Event Production

TTE Transcripts has been a very valuable member of our team in providing prompt and accurate transcriptions for our customers.  In our business we require a 24 hour turn time and TTE Transcripts has always provided our transcriptions in that time period with exceptional accuracy and professionalism.
Dana Olsen
Conference Specialist

Council Member
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National Resources
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Children's Memorial
St. Jude Children's
Research Hospital

Avon Walk for
Breast Cancer

Susan G. Komen
Race for the Cure

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