KEY PRINCIPLES IN EVALUATING TRAINING MATERIALS What should you look for in DVD training materials? What resolutions or principles will you use to guide your business through this upcoming year? These are just a couple of questions TTE had the opportunity recently to ask Jack Wilson, President of JWA/Video.
"Training materials, I believe, have to do three things," says Wilson. "They've got to educate, they've got to entertain, and they've got to be repeatable." In today's fast-paced, electronic world overflowing with images and information, the artful combination of these three elements has become increasingly critical to engage people in the learning process. "You've got to combine the educational with the entertainment so that people want to watch it, will enjoy watching it, and at the same time learn something from it," Wilson says.
While the educational and entertainment aspects are crucial components, the third key, repeatability, is also significant. Is the material organized in such a way that it can be easily accessed and reviewed? Is it a resource people can refer to over and over without the material losing its effectiveness? Would someone want to watch the DVD, read the book, or listen to the audio CD again? For JWA/Video, these are the kinds of questions they ask with each product they produce.
Just as JWA/Video applies key principles to the creating of their training materials, they also operate under key principles. Rather than having a set of "New Year Resolutions" guide their business each year, JWA/Video focuses on three basic corporate tenets: build and act upon a corporate conscience, have fun, and make money.
"By corporate conscience, I mean giving back," says Wilson. "How do I do this and help other people?" The second tenet, having fun, means that while the company works hard and keeps excellence as a priority in their projects, they enjoy what they're doing. "We work incredibly hard at what we're doing, but it's fun," Wilson says. "We like to work with fun and enjoyable people and enjoy what we're doing." And the company's third tenet - make money - comes because they are, after all, in business. But for this company, it is not at the expense of the first two tenets.
Jack Wilson is the President of JWA/Video. Started in 1985, the company produces training materials in such areas as: customer service, management, supervision, writing and presenting, time management, and group facilitation. Training materials include a DVD, book, and audio CD that may be used by individuals for self-study and trainers in training programs.
TTE INCREASES NUMBER OF TRANSLATORS AND FOREIGN LANGUAGE TRANSCRIPTIONISTS
Over the past several months, TTE has significantly increased its number of translators and foreign-language transcriptionists. In keeping with TTE's standard of excellence, these new team members are ATA certified. They translate and transcribe in their native language, allowing the nuances of the language to be kept intact. Our translators and foreign-language transcriptionists are proficient in a multitude of languages, including:
Let us know when you have a translation or foreign-language transcription project. We'd be happy to help. You can reach us by phone at 847-592-6211 or contact those individual staff members listed on our Web site by e-mail.
- Latin American Spanish
- European Spanish
- French Canadian
- Chinese (Simplified & Traditional)
- European French
TTE's CEO Terry Thompson celebrated the arrival of her grandson, Aidan, on January 5th. He weighed 6 pounds, 10 ounces, and was 19 inches long at birth. Both Aidan and his mom are doing well, and Thompson is enjoying being a grandmother.
TTE PROJECT AND DONATION HIGHLIGHTS
Some recent projects for TTE have included:
TTE recently donated to the The Huntsman Cancer Institute. "I am glad to be able to donate, on behalf of TTE, to this wonderful facility," says TTE CEO Terry Thompson. "Cancer research and the search for cancer cures are causes near and dear to my heart."
- Interview Transcriptions
- Financial Report Transcriptions
- DVD Transcription, "The Power of Attitude," for JWA/Video
The Cancer Institute is located in Salt Lake City, Utah, and is associated with the University of Utah. The Institute is currently undergoing an expansion. Details and a video are on the Institute's Web site.
HOT DISCUSSION TOPICS
Have you checked out TTE's blog lately? Recent entries have highlighted TTE services. Here's a sampling of entry titles:
Take a few moments to read these and other entries. Add a comment if you'd like. We'd love to hear from you. While you're there, peruse the rest of the TTE Web site. As you read about TTE and our services, let your creative juices flow. We'd be happy to talk with you about any transcription or translation projects that come to mind and how we can partner with you in bringing those ideas to fruition.
- Update Your Blog on the Go
- No Hidden Surprises with our Transcription Service.
- Parents: Kids and Swine Flu, Your Job Need Not Suffer Too