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Issue Number 5                                      June 2008

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Time To Let A Few

"F" Bombs Fly

Sometimes I get a little worked up and need to vent.

Every now and then I need to let a few choice "F" bombs fly!

F word

Fresh

"Cato said the best way to keep good acts in memory was to refresh them with new."               Francis Bacon (1561-1626) philosopher

Have you found new ways to express the same concepts? When was the last time you overhauled your pitch, training, or product presentation?

Memorability is achieved through variation; the ability to say the same thing in a host of different ways.

Get inside your presentations and find new ways to express your thoughts. It will increase your MQ.

 
Frank

"Who are you and how did you get in here?"
"I'm a locksmith. And, I'm a locksmith."

Leslie Nielsen (1926 - ), as Lieutenant Frank Drebin, "Police Squad"

 

More often than not people appreciate the straight truth.

Whether you need to communicate good news (easy) or bad (not easy), give it to them directly.

This does not mean you set tact, empathy, compassion and understanding aside. It does mean that you have the unique, memorable ability to share information that others would just as soon skirt around.


Failure

"I succeed because I fail."
              Michael Jordan

We agree that failure rarely (never?) feels good yet there are so many opportunities created from failure.

As an added bonus failure can sometimes be endearing to a client or prospect.

No, not the “I forgot to place your trade and the market went up 10%” kind of failure.

I am speaking about the small human shortcomings that we all have that are often most memorable.

Your MQ is increased when you allow others to experience doses of your flaws.

 
Follow through


"In golf as in life it is the follow through that makes the difference."
                                                     Unknown

How many hollow commitments are made to you each day?

"I’ll call you by three."

"The report will on your desk by the end of the day."

"We’ll be at your house between one and two on Wednesday."

You can increase your MQ by a substantial amount by simply doing what you say you will do. 

Why? 

Most folks simply do not. 

In an age where commitments are disposable, yours are solid gold.

Funny

"Funny is an attitude."

Flip Wilson (1933 - 1998)

 

There’s a whole lot you could be bummed out about today.

Gas at $4.00 plus.

War.

Earthquakes.

Declining real estate values.

Take that, combined with fact that we work in the business of caring for people’s money – serious stuff – and you have a recipe for terminal seriousness.

Like Flip said, funny is not about wearing lamp shades and pithy one-liners.

What increases your MQ is the ability to find and share humor in the everyday situations; your attitude.

People are more memorable when they use humor to their advantage.

So go right ahead. Why not let a few "F" bombs fly?

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Technology Discoveries
To help you increase your MQ we will feature occasional technology discoveries that will inform, organize and in this case, remind.

You're flying at 75 mph on the freeway and you remember that you have not sent that white paper, as promised, to The Boss.

Pulling out the notepad is not the best idea while cruising at the speed of sound.

Try Jott.

You simply call a toll free number from your cell phone (hands free of course) and you can send an email reminder to yourself - or your assistant.


The cost? Free for now.

What's In A Name?

960The name of our newsletter is borne out of the fact that there are 1440 minutes in a day. 

Of that the average person is awake for 960 of them. 

To be Memorable all day, all the time is both lofty and aspirational and would give you an MQ of 960.

What's your MQ?

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