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Marketing Tips You Can Use:
Writing Your Elevator Speech | |
Welcome to my marketing tips e-newsletter that is designed for small businesses--especially entrepreneurs, individual practitioners, and private consultants! You have been added to my list because you either asked to be included or you are someone that I think could benefit from this information.
This month's topic is the "elevator" speech--your basic message about your business articulated in a concise effective way. Writing your elevator speech is Priority #1 as you begin to market your products and services. Follow the directions below, and you'll have it down in no time!
Each month, I'll be sending you tips and ideas about free and low-cost ways to build your business. I'll also be telling you about seminars, events, and networking opportunities where you can meet other professionals and get expert advice. For your convenience, I'm going to archive all of my marketing tips on my new website so you'll have a ready library of marketing information at your fingertips!
Wishing you success in 2008,
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The Most Important Paragraph You'll Ever Write!
 Can you tell others about yourself and what you offer in the time it takes for an elevator ride?
"Elevator speech" is a common business term that means a short speech of from 15 seconds to two minutes that gives the most important information that you want a potential client or networking partner to know about you.
Here are the most important parts of an elevator speech:
- Your name and the name of your company--and a way for people to remember it if appropriate (what it rhymes with, like a famous person's last name, etc.)
- What it is you do and credibility points about your work or training, including what makes you different from others doing the same work.
- Who you help--what kind of clients you work with--Examples: People recovering from serious illness (holistic health practitioner), Stressed out employees in the corporate world (laughter coach).
- What it is that you do for your clients or that you help them do--Examples: reduce stress (massage therapist), create order from chaos (organization specialist), help people define and move toward their goals (coach), succeed in school (tutor).
- Other impressive facts about you--honors, awards, experience, etc.
If appropriate, what you're promoting or looking for--for example "I'm looking for opportunities to speak to groups about (your specialty)" or "I'm looking for places to hold my workshops."
Write this out and practice it until you can say it easily and smoothly from memory. It should literally roll right off your tongue. You won't always use every element of it in every situation, but you'll have the basics down so you'll never be at a loss for words--now on to that networking event!
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Coming Next Month: Networking Tips
As a small business, consultant or holistic practitioner, your most important method of marketing is word of mouth. Next month we'll cover some ways that you can maximize your contacts to build your client base.
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About Excoveries
Judy Balian and her Excoveries team offer practical, cost-conscious marketing solutions for small businesses, consultants, holistic practitioners and inventors.
Our services include marketing strategy, copywriting, brochures, business cards, press releases, articles, websites, e-newsletters, logo design, and confidence-building coaching for marketing and sales.
Judy also teaches classes and workshops designed to promote creativity including The Artist's Way.
To contact us, email jbalian@excoveries.com or call 760 436-8848. |
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