Greetings!
We are now in the middle of March and have a lot of great things to look forward to in April: baseball season opens; March Madness ends; the NFL Draft and A Rose of Thanks growing stronger.
I want to share with you an email I received last week from friend and fellow Concord TIPs networker, Kimberly Nelson (
Mary Kay Cosmetics). Most of us know each other through networking and/or A Rose of Thanks. In my opinion, I need to add value to everyone I meet and share this newsletter with because without everyone else helping me, A Rose of Thanks would not be where it is today.
Do Your Referral Sources Know?
I recently had the opportunity to meet Jack Canfield. You know . . . The Chicken Soup for the Soul guy. Motivational is an understatement! At one point he looked at us and said, "You are the average of the five people you spend most of your time with." It applies in life and it definitely applies in referral marketing.
I was inspired! I couldn't get home fast enough to share my new epiphany with my clients at our regular weekly workshop. I asked them to write down the five people that they'd spent most of their time with in the last four weeks and then posed these caring questions:
1. How many of them are active referral sources?
2. Do they know that you're counting on them to help create referral revenue for you and your business?
3. How many times have you met with them in the last month to develop the relationship and educate them as a referral source?
4. What have you proactively done for them to motivate them to refer you?
5. When is your next scheduled meeting?
The reality is that most of us want to receive referrals but we're not spending enough time with our referral sources. When we do manage to get face to face, we don't typically have purposeful, productive conversations. It's been so long since you've seen each other that you're busy catching up on what's new.
BLINDING FLASH OF THE OBVIOUS: Many of us complain that there isn't enough time in a day. There's plenty of time! When it comes to your referral marketing efforts, are you spending it with the right people?
Copyright 2008 Paula Frazier, Master Trainer for Referral Institute and an Executive Director for BNI, the world's leading business marketing organization. To learn more about motivating your referral sources, visit: BNISWVA.com or ReferralInstituteVirginia.com.
