Dear CSA Member,
We need your IMMEDIATE help!
As you may be aware, the City of Los Angeles is considering a drastic new sign ordinance which significantly reduces allowable sign height and size, and bans electronic message signage, among other restrictions. Needless to say, the proposal poses a serious threat to your business success and survivability.
The proposed ordinance is now pending before the City's Planning and Land Use Management Committee and is set for review in the next couple of weeks. We are asking your assistance by sending opposition letters today. We have created a form letter template with additional details for your use/modification available for download here:
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Small businesses continue to shoulder more than their share to sustain our economy and keep people employed - without any bailout. Why would our local government now restrict small businesses from bringing in more customers?
Businesses survive or fail depending on their ability to effectively advertise. The most cost-effective form of advertising is on-premise business signage. It works 24 hours a day, seven days a week drawing in as much as 50% or more of the business's new clients. It does not make sense to strip your business of the right to reach out and communicate.
But that is exactly what will happen with an ordinance that bans new electronic signs and slashes the size and height of new commercial signs. If the intention is to clean up the streetscape, it makes more sense to remove illegal and unpermitted signs and then take a fresh look.
The potential loss of jobs and sales tax, as well as reduced property values and lost property tax, will be severe if this flawed ordinance passes.
"A business with no sign is a sign of no business."
Regards,
Skip Moore
CSA President
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Send your letters!Contact the LA City Council, Planning Commission and Mayor's Offices - Click here for a complete list of all mailing addresses, emails and Web sites. The Council members on the Committee on Planning & Land Use Management: Ed Reyes, José Huizar and Jack Weiss. |
