Welcome to The One Minute Manager. Our goal is to provide you with quick tips that will enhance the success of your practice. Within 60 seconds you will gain an idea that will increase your profitability or simply ease the burden of a difficult management issue. We hope you will find this a valuable resource.

The One Minute Manager . . . . .

Ambitious marketing events often fail to come to fruition simply because of the frantic pace that all lawyers endure. Client demands overtake best intentions and the year quickly comes to an end with little achieved from the marketing plan.

Let me offer you an event that can be quickly prepared and easily organized. Client ?Lunch & Learn? sessions have a powerful impact with the simplest of preparation. Invite your clients to attend your office for a lunch followed by a punchy presentation on a practical issue. Offering preventative law subjects in order to reduce the client?s legal costs appeals to the client, but in most cases, generates more business for you!

The subject will be readily familiar to you and a 30 minute session can be prepared in short order. Your group size will be small; therefore, a conversational style presentation is effective. In fact, I would discourage the use of PowerPoint as participants tend to glaze over and tire of this all too often trite format.

This exercise accomplishes the three major pillars for effective marketing of professional services: (1) it establishes an interpersonal relationship (2) it demonstrates your competency and (3) it creates top-of-mind awareness. Ensure you include your other lawyers during the luncheon as this is a great opportunity for cross marketing. There are few other marketing activities that achieve so much with such little effort.

We welcome the opportunity of reenergizing your marketing efforts.