Welcome to The One Minute Manager. Our goal is to provide you with quick tips that will enhance the success of your practice. Within 60 seconds you will gain an idea that will increase your profitability or simply ease the burden of a difficult management issue. We hope you will find this a valuable resource.

The One Minute Manager . . . . .

Business development efforts in most firms are concentrated to a few ?rainmakers? who have developed sizable client bases. These individuals are given generous budgets and likely spend a high proportion of the business development spending. It seems to make sense that you devote your funds to those that have demonstrated results.

However, there is an element of diminishing returns with such an approach. A major rainmaker with a high profile reputation can continue to receive work with a lesser need for business development efforts. In fact, as the client base exceeds the million dollar value, you can expect a well-earned period of coasting. The years of effective marketing will reap the benefit of an on- going climb in the clients.

Certainly your rainmakers deserve a generous budget to maintain their position. After all, most of your work comes from existing clients. However, redirecting your efforts and dollars to the succeeding partner level may deliver better results. There is likely greater potential for new client growth from the upcoming generation. I suspect that there is low lying fruit that is not being picked.

Moving ?service partners? from the back room into client development activities can be intimidating for some. Many believe that rainmaking is the result of nature more than nurture. However, skills training and coaching can turn even the most reluctant lawyer into a confident player for your firm?s client growth. The outcome of having your firm ?firing on all cylinders? is remarkable.

To respond to this need, the Management Counsel Group has developed a business development program that grows the inherent strengths of lawyers and coaches them with the vital skill needed for your firm?s success.

We welcome your enquiries and the opportunity to assist your firm with your marketing needs.