SEO For Attorneys -What It Is And How To Leverage It

SEO For Attorneys: What It Is And How To Leverage It January 2011

Greetings!

Let's talk about online marketing and search engine optimization; today's law firms have more and more avenues available to them for their law firm marketing strategies than just the tired old yellow pages and "networking."

However, it seems that many times lawyers do not take advantage of the marketing opportunities right in front of them, especially on the internet. This month I want to focus on a critical component for making your website and blog powerful lead generating tools with Search Engine Optimization (SEO).

To understand the full impact of SEO and for more detailed information I would encourage you to attend our upcoming Webinar 'Advanced Search Engine Optimization (SEO) Strategies for Law Firms'

Sincerely,
Stephen Fairley

888-588-5891
Contact Me

P.S. If you find this information valuable you will be blown away by The Rainmaker Retreat... Learn More

SEO (Search Engine Optimization) For Attorneys
What It Is And How To Leverage It

There is a whole new world of potential clients you can reach over the internet. Whether you are working on a new website, launching your first site, or want to take your current website to the front page of Google, you absolutely need to implement Search Engine Optimization.

Search Engine Optimization (SEO) is the art and science of artificially boosting your website and blog to the top of the major search engines (Google, Yahoo, and Bing) thus improving the volume and quality of traffic to your law firm's website. It is well worth your time, energy and money... if you do it right.

Here's the first tip: Don't wait any longer to start marketing your law firm online. Every month you wait it just gets more competitive. Don't give the other law firms sole access to all of the potential clients to be found online.

Although developing a blog or website is a critical part of any law firm's marketing plan you must know how to effectively use them to attract more and better clients by not only utilizing foundational SEO components, but also by MAXIMIZING it.

Please understand - SEO is NOT a "Do It Yourself" project. The components involved are far more complex than one would realize, which is why it is my strong suggestion that you work with a qualified SEO firm that has experience in the highly competitive field of legal marketing. You can expect to invest several hundred to several thousand dollars per month on a top notch SEO firm. Contact me for recommendations.

Here are a few critical components of any good SEO program that will increase your website & blog traffic.

Three Major Keys to SEO:

1. Google LOVES fresh, unique, relative content!

Social Networking is one of the best ways to constantly feed search engines the fresh content they are hungry for and will help float your blog to the top of the search engines.

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Automated Blogging And Social Media Program

Blogs are one of the best ways to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines.

New research indicates companies with blogs generate 67% more leads than companies who do not have a blog!

I designed the Rainmaker Automated Blogging And Social Media Program because creating a lifestyle law practice takes time... and you simply don't have any extra time.

I knew the service had to be automated and "done for you", so you can concentrate on what you do best.

The Rainmaker Automated Blogging and Social Media Program is the most powerful practice building, revenue generating, and automated program for attorneys that is offered anywhere... but it's not for everybody. Is it for you? Learn More...

Sincerely,

Stephen

Use WordPress Blogs, Social Networks like Facebook and Linked in, JDSupra, Twitter, and Avvo.com

Another great strategy is to use Videos & Podcasts on your website and places like YouTube and iTunes. Not only will you be ahead of the game because few attorneys are using video on their websites...yet, but using video can significantly increase your conversion rates!.

2. Use the right keywords. Select the right keywords by focusing on 3 areas:

Geography - 'Orange County lawyers' 12,100 average searches per month as opposed to 'Lawyer in Orange County' which has only 1,600 average searches per month
Description of practice - 'Divorce Lawyer' 40,500 average searches as opposed to 'Family Lawyer' 9,900
And attorney vs. lawyer - 'Attorney' 1,500,000 average searches as opposed to 'lawyer' at only 201,000 (Stats taken from Google)

3. Build inbound links. Get listed in as many directories as you can or barter for links with sites that are non competitive. All the best law firm directories charge a fee to be listed.

I highly recommend Nolo's Attorney Directory. It's reasonably priced, has great "Google juice" and it's generated a lot of leads for many of my clients.

SEO takes time. It's not a magic wand. Often times a good SEO campaign will take 3-5 months to start producing great results.

Want more? Register for our upcoming February Webinar 'Advanced Search Engine Optimization (SEO) Strategies for Law Firms' and learn even more about SEO including:

7 critical components of Google's search engine ranking algorithm
The top 3 things attorney website companies don't want you to know
How Google views your website
Why Google loves blogs and how to leverage this powerful technology!
The power of using video on your website
Why "long tail" search is better and how to apply this secret strategy
3 ways to improve your website conversion rates
Does social media matter when it comes to search engine ranking?
Questions to ask any law firm internet marketing expert before you hire them

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The Rainmaker Retreat is where we teach lawyers how they can have it all; increase the number of clients they have, double their income, and yet work less. Build and create a 'lifestyle' law firm that is professionally satisfying, but allows you the time to do what is important to you.

Friday, February 25th and Saturday, February 26th - Orlando, Florida

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Would you like to hear your colleagues (and even your competitors) describing their experiences at the 2 day Rainmaker Retreat? Yes, we know you're skeptical (we wouldn't have it any other way). So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling. Watch now or order a free DVD recording

How to Set Yourself Apart From Your Major Competitors- Several dates and times to choose from! Join us for this complimentary 60 minute call and get a sneak peek at our Rainmaker Retreat. Reserve your spot for this free teleseminar. *Capacity is Limited

Thursday, February 10th - Phoenix Legal Networking Group. This meeting is specifically designed to help attorneys and their staff discover how to effectively market and grow their business. Join us for some great food, good fun, a few laughs, to reconnect with other attorneys, and learn Advanced Search Engine Optimization (SEO) Strategies for Law Firms.

Wednesday, February 16th 3pm ET - Advanced Search Engine Optimization Strategies for Law Firms. SEO is the art and science of artificially boosting your website and blog to the top of the major search engines. Whether you are re-working a website, launching your first site, or want to take your current site to the front page of Google, you absolutely need to attend this comprehensive 60 minute webinar.