| Develop two postcards with two different headlines then divide your mailing list into two groups of 500 each and track the results by putting a different code word on the bottom of each group of postcards.
When prospects contact you to sign up ask them for the code word to track which headline produces better results. You can use a similar strategy for many different marketing tactics.
For example, if you use email and Internet marketing strategies, create two different landing pages on your website with two different special reports or offers for a white paper and see which one "pulls in" more prospects to your email list.
Always look for ways you can test your efforts, but don't introduce too many variables at once because if you're trying to measure three or more variables you can never be sure which one is responsible for the results. |
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