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Get Out of Your Own Way and Delegate February 2010
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 Get out of Your Own Way and DelegateLaw firm marketing is a struggle for most small law firms. As an attorney in a small law firm or a solo practice, you cannot and should not try to do all your marketing by yourself.
In any full blown legal marketing plan there are many moving parts, there is an expertise that must be applied to get the results you really want. Here are five keys to delegating when it comes to marketing for lawyers.
Key 1. Delegation is a learned skill. Attorneys must learn how to delegate certain parts of their law firm marketing plan, whether it's sending out letters, making follow up phone calls after a seminar, sending out your monthly newsletter, or building your law firm website.
Your job as an attorney is to do two things: bring in new clients (be a Rainmaker) and bill them for your services (make money). Everything else is ancillary and should be delegated or outsourced. |
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Key 2. Delegation is not abdication. Delegating responsibility for a specific marketing project does not mean you completely abdicate responsibility. It doesn't mean you can't check in on the progress or hold people accountable for the results, I am not a proponent of abdicating responsibility for any major part of your law firm, especially one that makes you money like marketing.
Key 3. Trust is developed and must be mutual. In order to delegate your law firm's marketing plan you must have someone you can delegate to and you must trust them.
 You may not have anyone in your practice whom you trust enough to give the task of marketing your law firm. If not, then you have two choices, either hire someone or outsource your marketing to a law firm marketing consulting company that specializes in helping small law firms generate more referrals and find new clients fast, like The Rainmaker Institute, LLC. However you decide to proceed you must realize that trust is developed over time and it must be mutual. You must believe the person entrusted with marketing has your best interests at heart and is competent. They must believe you will support their decisions and will not try to undermine their authority to make progress.
Key 4. Delegation is about control. Ultimately when an attorney says they can't delegate law firm marketing to someone else - I know it's about one thing -They have a need to control. To create a 7 figure law firm you must start to give up control.
I have yet to meet a financially successful law firm where the partners micromanage everything. They have hired people they trust, they have trained them well, and they have implemented written systems to run the major parts of their law firm.
If you're a "control freak," like a lot of partners, start with something small, like letting your web designer select the pictures on your new website, or hiring a professional copywriter to revise the copy for your law firm's brochure. Hire great, competent people, train them, and then let them do their job.
Key 5. Your lack of ability to delegate is your biggest obstacle to success, both personally and financially. Please read this again. It is critical you understand that you will kill any chances of achieving true and lasting success if you are unwilling or unable to delegate important tasks to your key people or outsource them to trusted law firm marketing consultants.
We have worked with over 6,000 lawyers and have seen great attorneys limit their financial success because they were not willing to give up control and focus on what they do best: serve their clients.
As the old saying goes, sometimes we are our own worst enemy. When it comes to law firm marketing, delegation is the key to your financial success. |
 Upcoming Events
 Complimentary Rainmaker Retreat Teleseminar - If you are like many attorneys, this economy has really taken a toll on you and your firm. There is hope. There is a better way... and here's where you can learn more... join us for this 60 minute preview of The Rainmaker Retreat. During this complimentary call you will discover valuable information including: how to avoid the most deadly marketing mistakes attorneys make and 3 powerful strategies you must put into action in your practice immediately. You will be blown away by what you can use after just 60 minutes -imagine the value of a two day intensive seminar!
 Saturday, March 6th - Grand Slam or Foul Ball... Social Networking for Lawyers. How lawyers can and should use social networking sites is the basis of this three-hour seminar. Co-sponsored by the AZ State Bar and the CA State Bar. Stephen is serving as a faculty panel member at this joint MCLE program on Social Media held in Scottsdale, AZ. Learn more.
Wednesday, March 24th - Becoming a Rainmaker. Sponsored by the New Jersey State Bar Association and the Monmouth County Bar Association. Learn more
4 Dates & Locations to choose from:
 Friday, March 19th & Saturday, March 20th - Phoenix, AZ Geared toward business and estate planning attorneys. Co-sponsored by Wealthcounsel.
Friday, March 26th & Saturday, March 27th - Roseland, NJ Co-sponsored by the New Jersey State Bar Association and Essex County Bar Foundation.
Friday, April 9th & Saturday, April 10th - Las Vegas, NV
Friday, April 16th & Saturday, April 17th - Los Angeles, CA Co-sponsored by the California State Bar Association.
Discount pricing available for multiple attendees from the same firm.
*We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at the 2 day Rainmaker Retreat. Yes, we know you are skeptical (we wouldn't have it any other way). So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling. Click here to order your complimentary DVD right now.
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