Use Technology to Lower Overhead
September 2009
In This Issue
Using Technology to Lower Your Overhead
Upcoming Events
Quick Links
 Big News!
 
 
Stephen was featured in the September issue of the ABA Journal!  Here's a snippet of the article... "There's a huge gap between simple and easy," he says. "The concepts are simple. Easy to implement? That's where the gap is." Fairley leans forward a bit and adds: "If it was easy to make a million dollars, nobody would be working at McDonald's." 
 
 AND... 
 

Stephen will be giving 2 keynote presentations at the upcoming 82nd Annual Meeting of the State Bar of California! They are promoting his presentation on their event's homepage. Check it out... 
 
Every law firm is looking for ways to reduce overhead and cut expenses. In this issue we would like to share with you several tips to leverage technology to increase your performance and decrease your overhead.

 
Sincerely,
Stephen Fairley
888-588-5891
 

Use Technology to Lower Overhead 

 
 
  
With recent advancements in technology and the internet there are more ways than ever to reduce your expenses without sacrificing quality.
    
 
 
 *     Instead of committing to a large office suite with a crushing monthly payment, use a virtual office or rent one by the hour. HQ.com and Regus.com are two popular options.
 
*    Consider hiring a Virtual Assistant instead of a full-time, onsite one. I have used VAs for several years now with much success.

*    Use an electronic newsletter (e-zine) instead of a print one to reduce costs. We recommend www.ConstantContact.com

*    Instead of hiring a full time receptionist at $15 to $25 per hour, use a virtual receptionist (www.CallRuby.com has packages from under $200 per month).

*     If you have to fly to meet with clients face to face, try using www.Skype.com and a webcam instead. Although it's not exactly the same, the quality of the video is amazing these days, plus Skype is free. A good webcam costs $75 to $150 (half the price of a plane ticket). Send your client a webcam as a gift. Set up takes less than 10 minutes.

I would like to challenge you to implement one of these technology driven/money saving ideas (or one of your own) into your practice in the next 30 days.
 
Stephen's Upcoming Speaking Events 
 
 
Thursday, September 3rd - Total PMA Blog Talk Radio Show- will air live on Thursday, September 3rd at 3:00pm CST. Stephen will recap his presentation entitled Build a Seven-Figure Law Practice, answer your questions and share more tips. I hope you'll call in and chat with Stephen or listen to the live broadcast online.
 
Thursday thru Sunday, September 10th-13th - California State Bar Annual Meeting in San Diego, CA. 
  • Stephen will be the Keynote Speaker on Thursday, September 10th, 2:15pm to 5:15pm, the topic will be  "How to Build a 7 Figure Law Firm During Difficult Times". 
  • Stephen will also be the Keynote Luncheon Speaker on Friday, September 11th from 12:15- 2:00, the topic will be "Unlocking the Secrets of Social Media; How to Leverage Linked In, Fix Facebook, Tweak Twitter for Your Law Firm".   

The Annual Meeting willl feature more than 130 legal education courses, an exhibit hall, and more! The Rainmaker Institute will have an exhibit at booth #614- come by and see us!  Click here for the full program schedule.
Tuesday, September 15th - Want to learn more about becoming a Rainmaker for your small or solo practice? Come to the Los Angeles County Bar Association on Tuesday, September 15th - 4:30 to 6:30pm for a 2-hour "Becoming A Rainmaker" session with Stephen Fairley. Click here to Register

Upcoming Rainmaker Retreat Dates and Locations: Attend our next 2 day marketing boot camp. We will teach you over 62 proven strategies to find more clients and generate massive amounts of referrals (even in this economy).  If your practice is hurting or you want to build a 7 figure law firm you definitely need to attend.
 
Friday, October 16 & Saturday, October 17           Chicago
Friday, October 23 & Saturday, October 24           Orlando
Friday, November 13 & Saturday, November 14    Los Angeles
Friday, December 4 & Saturday, December 5        Las Vegas