Sacrificing your sacred cows
July 2009
In This Issue
Sacrifice All Your Sacred Cows
Upcoming Events
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Last Call for Las Vegas...
 
Rainmaker Retreat
 
Come join us in Vegas next week for our 2 day marketing boot camp.
 
We will teach you over 62 proven strategies to find more clients and generate massive amounts of referrals (even in this economy). 
 
If your practice is hurting or you want to build a 7 figure law firm you definitely need to attend. 
 
``I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat.  I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program. 
 
If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm.  I endorse his program, it clearly worked for me."

--Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA)
 
 
You have all heard the old adage "If you do what you've always done, you'll get what you've always gotten."  This months newsletter focuses on sacrificing some of our "sacred cows" and replacing them with better alternatives.
 
Sincerely,
Stephen Fairley
888-588-5891
Sacrifice All Your Sacred Cows
 
As our economy falls into a recession, many businesses, including law firms, will fail. Now is not the time to coddle your sacred cows. Challenge the traditional ways of doing business. Think about your business model. What may have made sense last year may no longer work.
 
Creative thinking involves  breaking out of one pattern in order to create a new one.  All too often, we become ensnared by the familiar phenomenon:
  • We make rules based on reasons that make a lot of sense.
  • We follow these rules.
  • Time passes and things change.
  • The original reasons for the rules may no longer exist, but because the rules are still in place, we continue to follow them.
 Ask yourself these challenging questions: 
  • How can you provide the same level of services at a lower cost?
  • How price-sensitive is your target market?
  • How can you structure payments to better fit the new financial realities in our economy?
  • What parts of your practice make the most profit?
  •  Should you expand your practice areas or get rid of one?
  • Should you really hire another associate or paralegal or could you outsource it to a part-time contractor for half the price?

Start by making at least one change in your practice that makes sense today, and continue to identify those areas that no longer serve your best interest or your bottom line.

Stephen's Upcoming Speaking Events 
 
 
July 16th Mastermind Group in Las Vegas, An Exclusive Group of Top Attorneys Who Discover How to Apply Proven Law Firm Marketing Strategies.

July 17th-18th Rainmaker Retreat in Las Vegas -  A 2 Day Marketing Boot Camp for Small Law Firms,  Discover the Proven System that's Helped 6,000 Attorneys Find More and Better Clients. 
 
September 10th-12th Stephen Fairley Keynote Speaker at California State Bar Annual Conference in Long Beach, CA.  The Annual Meeting willl feature more than 100 legal education courses, exhibit hall, and more!