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Greetings!
 Welcome to the October
edition
of the
Rainmaker Report.
Is your website attracting valuable clients?
Do you give your website visitors a reason to
contact you?
You may already have a website for your law firm
but do you know how to use it to attract more and
better clients?
This month's feature article provides you with
specific strategies to transfer your website to a client
generating machine.
Upcoming Events:
The Rainmaker Retreat comes to
Chicago! Join us on November 7 and 8 for this 2-
day Marketing Bootcamp, specifically designed for
small and solo attorneys.
Get your copy of The
Rainmaker Advisor Magazine - the very first print
magazine in the nation dedicated to legal marketing
strategies for small law firms and solo
practitioners. Check out the right
side column on how you can receive a complimentary
copy.
| How to Transform Your Law Firm's Website into a Client Generating Machine |
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by: Stephen Fairley,
CEO, The Rainmaker Institute
This day and age law firms have more opportunities
available to them for their law firm mark'eting
strategies than just the tired old yellow pages.
However, it seems that many times lawyers do not
take advantage of the marketing opportunities right in
front of them, especially on the internet.
There is a
whole new world of potential clients you can reach
over the internet. It is well worth your time, energy and
money to put into developing a powerful website as
part of your legal mark'eting plan.
If you have not already created a law firm mark'eting
plan that includes internet mark'eting, there is still
time to change it and attract valuable and profitable
clients.
Mark'eting for lawyers on the internet can be a very
effective tool for generating highly qualified prospects,
if you do it right.
Here's the first tip: don't
wait any
longer to start marketing your law firm
online.
Every week you wait it just gets more competitive.
Don't give the other law firms sole access to all of the
potential clients to be found online. Develop a client
generating website for your law firm.
Here are some online law firm marketing secrets
you
can start using to attract more and better clients.
- Create a website that
targets your ideal
clients.
Don't make the common mistake of trying to be
everything to every person. People don't want to work
with a generalist. They want to trust specialists. When
it comes to marketing your law firm online focus is
critical to your success.
- Give website visitors a
reason to contact
you. Every
law firm's website has a place for a free consultation.
How boring! That's simply not enough to attract
someone's attention. Offer them a fr'ee special report
or white paper or a tip sheet; something that educates
them about a problem they have and positions you as
the best possible solution.
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| The Rainmaker Institute Blog: Why Your Attorney Mark'eting Requires a Website |
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Attorney
mark'eting experts agree, there are only two
types of law firms (when in comes to how they market
their services):
- Those that have a website
- Those that are left behind
If you think that view is overly-simplistic, you might
want to think again. After all, your local dry cleaning
store and dog groomers probably have a website. As
a professional attorney, shouldn't you
too?
If you don't have
a website, you run the risk
of being perceived as unprofessional or as
a fly-by-
night operation and that is not a chance you can afford
to take.
You don't have to have a
big, splashy website; you
just need to have one if you expect your
attorney
mark'eting efforts to succeed. Your online presence
will be greatly enhanced just by having an
attorney marketing plan, period.
If this is your first website, keep it
simple (to begin with; you can get into more detail as
time goes on):
- Think of your website as a tool in your
"tool kit"
- Think of it as a brochure of sorts; spelling out the
key components of what you have to offer
- Remember, your website is an
excellent place for you to direct referral sources
and clients
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| Rainmaker Retreat Comes to Chicago |
The next Rainmaker
Retreat is scheduled for
November 7-8 in Chicago at the Renaissance
Schaumburg Hotel/Convention Center.
You owe it to yourself to discover the Rainmaker
system. Join us and learn a proven law firm
mark'eting system for landing more and better clients
and creating a financially succ'essful legal practice.
"This program has been
great. It's really helped me think outside the box; to
see things differently. I went to law school to learn
how
to practice law and how to learn legal cases and legal
theories and principles and I come here and I learn
how market my practice and make money and enjoy
what I'm doing. I highly recommend it."
John Wollman, Esq, Partner
Business Litigation &
IP
Over the two days, attorneys will experience
dozens of opportunities to immediately put
the strategies into practice through the use of
Action Steps and Action Groups
For more information or to register, contact
Diane,
Director of Client Relations:
Phone: (888) 588-5891 OR
Email: info@therainmakerinstitute.com
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| Elite Rainmaker Seminar Series ....with travel by tax-deductible luxury cruise ship! |
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I invite you to join me for the Elite
Rainmaker
Series
event with six-star ultra luxury water
transportation
aboard Silversea's Silver Shadow from Ft.
Lauderdale
to Bridgetown, Barbados on December 3-12, 2008.
(Other dates and locations are also available.)
Here's a sample of just a few items you will
learn
when you join us:
- How to build a Lifestyle Law Practice
- How to Generate More and Better Referrals
- 7 Proven Strategies for Building a 7
Figure
Practice
- How to Use the Internet to Increase Your
Revenues by 30%
- 10 Ways to Set Your Law Firm Apart from
Competitors
And all this in just the first seminar!
Register online at www.BusinessTravelOnly.com/seminars-by-
sea Or call toll-free: 1-866-593-7272
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|
The Rainmaker Advisor Magazine |
Do you have your copy of the very first print
magazine in the nation dedicated to legal marketing
strategies for small law firms and solo practitioners?
Legal marke'ting for small law firms has undergone a
transformation in the last ten years...
- The Yellow Pages are out - the Internet is in
- Passive marketing is passé - active marketing is
essential
- Personal networking is rushed - social
networking is all the rage
- Random referrals are the norm - while repeat
business is a rarity
To keep pace with the fast changes that are taking
place in the Law Firm Mark'eting Industry, I decided to
create and publish the Rainmaker Advisor Magazine.
Here are just a few of the diamonds you will find in
every issue
- Exclusive articles filled with cutting edge
strategies to build your law firm
- How to consistently generate more and better
qualified referrals
- Case studies on successful attorneys and
how
they run their practice behind the scenes
- Rainmakers tools you can use to automate
your
mark'eting and leverage your time
Secrets of Top Rainmakers - Interviews with 7 figure
lawyers and their secrets to success
The Rainmaker Institute is offering a
complimentary trial of The Rainmaker
Advisor magazine. All we request
is that
you pay a small nonrefundable
$7.95 to cover shipping and handling.
Claim Your
Trial Issue
At this time, subscribers will also receive over $1,200
worth of bonuses for signing up.
We look forward to sending you your trial issue of
The Rainmaker
Advisor.
Claim Your Trial Issue of The Rainmaker Advisor
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