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March 2006

Greetings!

Welcome to the March edition of the Rainmaker Report. Our goal is to help attorneys find more effective ways to build their practice. This issue focuses on the power of high-touch virtual marketing.

In This Issue
  • The Power and Magic of High-Tech | High-Touch Virtual Marketing
  • In The Spotlight: Practice Made Perfect
  • New Expert Teleseminar Just for Attorneys!

  • The Power and Magic of High-Tech | High-Touch Virtual Marketing

    by: Travis Greenlee | Master Business Development Consultant

    Alright, you're probably thinking... what is high-tech high-touch virtual marketing?

    Well, It's actually a phrase I coined many years ago when forming my Virtual Practice Builder Programs.

    In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have fun in the process!

    Sounds pretty exciting right? Well, as you are about to learn it is!

    Before I go into the strategies around high- tech high-touch marketing, let's first get clear about the challenges we all face.

    The Problem:

    As you know, the leg@l industry is evolving more rapidly than ever before. Competition, technology and do-it-yourself attitudes are taking huge bites out of your profits.

    An even great challenge is trying to connect with our target market. Email filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30% or more per year, you are actually going backwards.

    Another interesting statistic is the average person is bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I'm beginning to think we are all suffering from marketing overload.

    We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our business just don't seem to be working any more.

    Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our businesses - or risk our futures.

    With this in mind, I am honored to teach you the Secrets and Strategies to creating a Highly Automated, Very Successful law practice, giving you complete freedom and control once and for all.


    In The Spotlight: Practice Made Perfect

    • Are you tired of waiting around for referrals and need to rapidly increase your revenues?
    • Are you satisfied with how fast your revenues are growing?
    • Do you want to stand out and stand apart from your competitors?

    Practice Made Perfect is a 90-day intensive marketing program specifically designed to help attorneys at small law firms create and implement a comprehensive marketing strategy.

    • Discover how to give your firm an edge on the competition
    • Create and implement a proven 6-month marketing plan
    • Find out how to create dozens of referral partners
    • Leverage your technology and beat the big boys
    • Significantly increase your revenues in 2006

    The next Practice Made Perfect group starts on April 11th, 2006. Sign up for this April group by March 22nd and you will receive access to four of our past teleseminars (includes teleseminar recording and workbook) - a value of $120 PLUS one f'r'e'e month to the RainMaker Coaching Gym - a value of $100!

    Contact us to reserve your place today.


    New Expert Teleseminar Just for Attorneys!

    Do you have a website? Is it a good marketing tool for you?

    On March 28th, we will be sponsoring a 1-hour teleseminar on Attorney Websites: Marketing Machine or Online $$$ Waster

    • Does your firm’s website directly benefit your marketing?
    • How much m0ney have you made from your website?
    • How many new clients have you landed because of your website?

    If you're like 95% of attorneys out there you have a hard time answering any of those questions. For most attorneys, how to leverage their website to find more clients and build their database is a complete mystery.

    If you're ready to discover how to turn your firm’s website into a M0ney-Making Machine, tune in to this information-packed teleseminar. Whether your getting ready to build your first website or revamp your current website, in 1 hour, two top attorney marketing experts will share inside information used by highly successful attorneys to:

    • Generate a massive database of prospective clients for less than $100 a month
    • Quickly engage first time visitors to your website
    • Use low cost email and direct mail campaigns to promote your law firm
    • Boost your online credibility
    • Attract more targeted clients that need your services right now
    • Use your website to interact with and increase your client’s satisfaction
    • Better understand their current and future client’s needs and wants
    • Test out different marketing campaigns at virtually no expense
    • Decrease marketing expenses while increasing their effectiveness

    Your |nvestment is only $29 (Regular $49)— this includes access to downloadable recording of the seminar for future learning and a workbook.

    Space is limited. Register today online or by calling 800-447-3852


    2-Day Rainmaker Retreat - Join us in LA and Las Vegas

    Join us for a weekend that will forever change the way you market your firm.

    In 2005, more than 2,500 attorneys attended Stephen Fairley’s 2 hour “Becoming A Rainmaker” seminar that took the leg@l community by storm.

    Introducing the brand new 2-day Rainmaker Retreat. At the end of these two power-packed days you will understand and be able to apply the core concepts and sec’ret strategies of top leg@l marketers.

    You will experience dozens of opportunities to put these into practice in your firm during the seminar.

    You will have full access to strategic coaching to help you immediately apply what you've learned.

    Dates and Places:

    Los Angeles on April 22-23.

    Las Veg@s on May 20-21.

    Visit the link below to learn more about these Rainmaker Retreats.

    Subscriber Bonus! As a valued subscriber to the Rainmaker Report you are receiving first notification of this--

    Be one of the first 20 people to register for either conference and recieve over $1,300 worth of bonus materials and coaching.

    Rainmaker Retreat - More Info
    Quick Links...

    RainMaker Report Archive

    Register for March 28 Teleseminar

    The Rainmaker Retreat

    Your Practice Made Perfect



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