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QuickBooks Seminars 
The professionals at SME are Certified QuickBooks Pro Advisors. We will be there to help you identify the most effective use of the program, teach you how to use it efficiently in your day-to-day operations, and keep you apprised of system updates.
Our next class will be on Thursday, December 2 at our office from 8:30AM to 5:00PM. To find out more information and to register, visit our website.
This will be our last seminar of 2010! Register today!
The seminars will resume in May 2011. |
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Marketing Tip from Jessica Neville
The landing...
When your customers click through to your website via a link from a search engine site, an email signature, or a Facebook status, how much work does it take for them to find the information you promised? Where your customers 'land' after they click your link is crucial to the buying process.
Whether you are a business-to-consumer or business-to-business organization, leading your viewers on a scavenger hunt to find the information you say you have on your site can be hurtful to your internet marketing as a whole. Accurate landing pages can boost your conversion rates and help build trust, credibility, and your brand. If you tell a customer about a seminar you are offering, and then send them to your homepage, chances are they will click around for a few seconds looking for the information, and then give up and move on. Instead, direct the link to the page that has the seminar information and bypass the homepage and the extra clicks.
This marketing blog discusses more about landing pages and how successful landing pages...
- help the user.
- fulfill promises.
- are specific, consistent and respectful.
- signal credibility.
- look professional.
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Technology Tip from Paul Wade
In today's business world, technology continues to become increasingly important in helping businesses achieve their goals. Here at SME, we use dozens of software products to help us provide various accounting, auditing and tax services for our clients. It's a constant struggle to make sure we are managing technology at the office and getting the biggest bang for our buck with all the new software and products out there.
How well do your business goals align with your IT strategies? At SME we've implemented a Technology Advisory Group that is responsible for keeping the goals of the firm aligned with our IT strategies. Among other things, the duties of this group include identifying, prioritizing and implementing IT projects that will position our firm to be more efficient and provide better service to our clients.
Is your business maximizing the benefit you are receiving from your technology investments? If not, maybe your business could benefit from such a committee or such an approach.
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