Vehicle graphics value: by the numbers...
Researchers find* that:
* Vehicle signage garners about 8.4 million impressions in a 12 month period.
* Radio attracts 900,000 listeners in six weeks with ten to twelve 30-second spots
* Valu Pak offers a reach of 600,000 with 100,000 addresses per drop and the advertiser is just one of many advertisers included in the packet.
* Direct mail reaches 20,000 names with one post card mailer.
* Seven city buses get 600,000 impressions in two months.
* Billboards get 700,000 impressions in one month.
With no ongoing charges like other advertising, vehicle graphics are your best marketing value - might be worth looking into!