New Balance Knoxville
| March 2011
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| TODAY AT NOON: Product demo, discounts and prizes! |
We're having a really cool event at our store TODAY at NOON.
 We'll be featuring a couple of our newest and most exciting products: The 890 with the REVLite midsole, as well as the brand new Minimus running shoe line.
We really want to highlight these two great new shoes, and encourage you to try them on and learn more about them. Today only, if you make a purchase of $75 or more, you'll get the opportunity to draw for a prize. Prizes include discounts, water bottles and AmEx Gift Cheques!
This is a one-time-only event, so consider coming to see us during your lunch break. We'll see you in a bit! |
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Minimalist Running: What Is It?
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It's an idea that has always had a few eager and largely-ignored enthusiasts, but when Chris McDougall published Born to Run in 2009, he started a trend that may forever change the sport of running.
Born to Run is the story of the ultramarathoners of Mexico's Tarahumara's Indian tribe that defy every convention regarding the sport of running - and they do it all wearing sandals.
With that book, the minimalist running movement was born, and it's been gaining steam ever since. Minimalism in the running world basically says that our gait cycle looks a lot different when we take our shoes off, and that that form naturally and better protects the body from the stresses of distance running.
It's a debatable claim, but to some extent or another, it's true. When you run with less protection under foot, your gait cycle flattens out, reducing the force with which the heel and forefoot strike the ground. Researchers have observed two very interesting effects to this more natural form: Increased performance and reduced instances of injury.
But it's not that simple. Runners shouldn't necessarily abandon their thick-soled stability shoes and start emulating the Tarahumara. First of all, minimalist running simply isn't for everyone. Some folks will always require the extra shock absorbancy and stability features of the now-traditional running shoe, and there's nothing wrong with that. Secondly, the switch to a more minimal shoe should be phased-in and experimented with before you count yourself among the converted.
If you've been running with normal running shoes, you risk serious injury if you jump too fast into the minimalist realm because your new gait cycle requires different muscles to be developed. Proper phasing-in allows these muscles to gain strength and protect your tendons, ligaments, and skeleton from injury.
New Balance has recently entered the minimalist world with the Minimus. Sport science researchers have observed that there is an elusive "sweet spot" along the foot protection continuum, where the right balance can be struck between foot protection and shoe pliability. New Balance has found that sweet spot with Minimus.
You can try a pair on anytime in our store, and consult with one of our Certified Fit Specialist regarding minimalist running. |
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Classics are back at New Balance Knoxville!
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Classics are back in a big way!
New Balance is over 100 years old, and in that time we've offered several shoes that have become classics, icons that mark New Balance's cutting-edge advancements in shoe technology and innovative design.
It really says something that you can purchase a pair of shoes today that set a record in the Boston Marathon in the 1970's, or perhaps a pair that you owned when you ran cross country in high school. It speaks to a heritage of quality, and we're proud to be a part of it here in Knoxville.
Right now, our shelves are loaded with New Balance's classic designs. New this year to the line-up is the old 999. The 999 was one of the most-successful interpretations of New Balance's 990 series (the best selling running shoes - ever). |
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Save 20% on Cross Trainers!
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Take 20% off of all regularly-priced shoes in our entire cross-training line.
Newsletter subscribers only! Cannot be combined with other offers, sales or discounts. Discount taken from regularly-priced items only. One discount granted per newsletter, per customer. In-store purchases only. Must present this printed coupon at checkout.  | | Offer Expires: April 30, 2011 |
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Thanks for choosing New Balance Knoxville We believe that shoes are more than just assemblies of rubber, leather and string. Shoes can give you the comfort and support to take part in life's opportunities to the fullest possible extent, whether it be at work or on a great adventure. And with all of the footwear choices you're faced with these days, choosing the right shoe for your specific needs becomes a serious - and sometimes complicated - decision. That's why we're here. Our trained and certified Fit Specialists will help you and your family cut through the clutter, define your needs, and secure your feet into a perfect-fitting pair of high quality athletic or causal shoes.  It's what we do everyday, and we look forward to meeting you very soon.
Sincerely,
The New Balance Knoxville Crew
New Balance Knoxville
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