SCENTtrends Newsletter November 2011 (c) Scent Marketing Institute, 2011  



Jennifer Dublino

November is here already, and can you believe the year is almost over? The good news is that ScentWorld is coming up very soon! If you haven't done so already, make sure you register for the conference, book your hotel and arrange for your flights. If not, the longer you wait, the more expensive it is going to get, so don't delay!  

Last Week to Get Your ScentWorld Guest Pass: Offer to Expire! 

tick tockThis year, as a special offer for Scent Marketing Institute Members, we gave our members the opportunity to purchase a guest pass for admission to ScentWorld at a deeply discounted price, $99 US, as long as the member paid the regular price for one ticket.  


However, like all good things, this offer will not last forever. As of November 11th, the guest passes to ScentWorld will no longer be available. If you are an SMI member and plan on bringing colleagues, clients or other guests, get your guest passes now, before it's too late!    


Visit Our Sponsors

Thank you to all of the wonderful who have made ScentWorld possible by sponsoring!  

Prolitec logo  Estee Lauder Aramis & Designer Fragrances   RIFM Yankee Candle logo H2O + 

Air Esscentials  Unimac Graphics HMPR Smart Fragrances 

Want More Sales? What Are You Doing to Increase Awareness About Scent Marketing?  


One of the main goals of the Scent Marketing Institute is to spread the word about the availability, technology, applications and benefits of scent marketing to brand owners, marketing agencies and the public. This benefits everyone: scent solution providers, scent product manufacturers, fragrance houses, ad agencies, companies using it to increase sales and strengthen their brand and ultimately, the consumer.

So, outside of your own marketing efforts for your individual company, what are you doing to spread the word? The most effective things you can do to expand the awareness and use of scent marketing is to:

  1. Join the Scent Marketing Institute 
  2. Sponsor ScentWorld Expo 
  3. Attend ScentWorld Expo    

 The more financial and participatory support we get from you, the more we can do to benefit you. In addition, when you join SMI and participate in ScentWorld, you get many other benefits, such as marketing & PR, networking, education and credibility. 

Get Ready for Fun in the Sun!
Along with all of the commerce, education and networking at ScentWorld, this year you also get the pleasures of being in chic Miami Beach! Here are a few links to get you ready for the beach, the restaurants, entertainment and shopping. When you get there, be sure to check your goodie bag for discounts on dining and attractions in the area.
Ocean Drive, South Beach
Ocean Drive, South Beach
Gansevoort pool
One of the pools at the Gansevoort

Beautiful beaches
Lincoln Road
Lincoln Road area
Ocean Drive Magazine

Previous newsletters are stored in our archive that you can access via our web site. As always, we appreciate any comments, feedback and suggestions you may have. Please feel free to contact me personally via the link below.

Until next time...

 Jennifer Dublino

Jennifer Dublino
Scent Marketing Institute


ScentWorld Expo Dec 7-9, 2011