SCENTtrends Newsletter October 2011 (c) Scent Marketing Institute, 2011  



Jennifer Dublino

October is here, with the smells of brisk air, apple cider, cinnamon and candy corn. Time is ticking by, and ScentWorld is only two months away. Have you registered for the conference, booked your hotel and arranged for your flights? If not, the longer you wait, the more expensive it is going to get, so don't delay!  


Prolitec to Support ScentWorld as a Platinum Sponsor 

Prolitec logo 

Prolitec, one of the largest scent marketing companies in the world, is throwing its support behind ScentWorld Expo. Prolitec is a platinum sponsor of the conference, and will also be sponsoring the Cocktail Party & Awards Ceremony on the evening of December 8th.  


Roger Bensinger, Prolitec's Executive Vice President of Business Development and Marketing, said that Prolitec is excited to connect with distributors, potential clients and agencies at the 2011 ScentWorld Expo. See the full press release at       


Sponsorship opportunities are still available. See our website for details, or contact us directly.  


Sneak Peek at ScentWorld Expo Speakers
If you sell consumer packaged goods or are a retailer and are looking of creative ways to strengthen your branding, connect with customers and increase sales, the experts at ScentWorld have interesting information for you.    


Joe Cronin, CEO, DDB Miami  

Joe Cronin, DDB Miami
Joe is an advertising veteran and leads DDB in creating innovative campaigns that create engaging customer experiences to emotionally tie them to brands. He has managed some of the top global brands including Toyota, MGM, Dodge cars and Visit Florida. He is a leader in embracing scent marketing and implementing it in campaigns for his clients. He will talk about how he has approached the topic with clients, how he has dealt with and overcome challenges and how he has successfully used scent in marketing for his clients.


Christophe Laudamiel, Master Perfumer, DreamAir, LLC     

Christophe Laudamiel, Master Perfumer 

Christophe is a highly accomplished award-winning perfumer, and has created fragrances for Estee Lauder, Abercrombie & Fitch, Ralph Lauren and many other well-known or totally unusual companies and artists. He has become an expert in several perfume categories from skin to Air Sculpture(R) designs. He will be talking about scent trends and what we can expect in terms of new and unusual fragrances.



Make your plans now to come to ScentWorld Expo, where you can learn from these and other fascinating speakers, network with other scent marketing companies and rub elbows with advertising agency people and brand executives.

2011 Scent Marketing Awards
If you have not already done so, please give us your nominations for the 2011 Scent Marketing Awards, which will be given out at ScentWorld Expo. This is the last year that you can nominate yourself at no cost, so if you feel that you deserve recognition, seize the opportunity to put your name in the running!  Nominate the companies or individuals you feel deserve the following awards:
  • Harald Vogt Scent Marketer of the Year Award - This award is for the person who has done the most in 2011 to advance scent marketing, be it through education or commerce.
  • Best Scent Marketing Communicator - This award is for the individual who has done the most in 2011 to communicate the benefits, applications and installations of scent marketing initiatives in print and broadcast media and electronic communications such as blogs, social media and email.
  • Most Innovative Use of Scent Marketing Award - This award goes to the brand owner that has implemented the most creative marketing initiative or campaign using scent.
  • Scent Technology Innovation Award - This award goes to the company that has created and marketed the most innovative new scent technology product or process.   


Stay Current  
Do you want to stay on top of the latest scent news? Our blog, the Scent Marketing Digest, has updated articles on studies, news, technologies, case studies and more, so check back frequently. In addition, we sometimes provide articles to other publications. Here is a link to one of our recent articles that was published by Hispanic Marketing & Public Relations (HMPR):


Scent Marketing Connects to Hispanics on a Deep Cultural Level   

Scent marketing is huge in Latin America, although in many places technology has not caught up with other areas. Discover the reasons that hispanics tend to value fragrance and why this might be a great opportunity for you. Read the post and comment here.

Previous newsletters are stored in our archive that you can access via our web site. As always, we appreciate any comments, feedback and suggestions you may have. Please feel free to contact me personally via the link below.

Until next time...

 Jennifer Dublino

Jennifer Dublino
Scent Marketing Institute


ScentWorld Expo Dec 7-9, 2011