SCENTtrends Newsletter August 2011 (c) Scent Marketing Institute, 2011  



Jennifer DublinoHello, Scent Marketers!   The Scent Marketing Institute is here to serve the needs of the industry, and we want your feedback. What are your top concerns, needs and issues? Take our survey and win a chance to attend ScentWorld Expo for free!

Marketing Agency Education Initiative  


Profits are looking up In keeping with the mission of the Scent Marketing Institute of educating companies  about the benefits of scent and sensory marketing, we have created a presentation on sensory marketing specifically for marketing, advertising and branding companies.

If you work at an agency and would like to find out how sensory marketing can help your clients connect with their customers on an emotional level, develop brand loyalty and increase sales, you can use this presentation for free. Also, if you have a scent solution company, you can send this presentation to agencies in your area to help them learn more about scent and sensory marketing and how it can make them more innovative and effective. If you would like a copy of this presentation, please let us know.
Sneak Peek at ScentWorld Expo Speakers
Interested in learning from the best and brightest minds in scent, marketing, consumer goods, research and fragrance? Then plan on attending ScentWorld Expo 2011, where we have a fabulous lineup of experts to educate, inform and fascinate you. Here's a glimpse of two of them.  

Simon Harrop, BRAND sense  

Simon Harrop, CEO of BRAND sense is one of our keynote speakers. He is at the pinnacle of the sensory marketing field, and has created sensory strategies for brands such as British Airways, P & G and General Motors, among others. He is an accomplished speaker, having spoken at Marketing Week Live, Retail Interiors, Experience in New York and the SEPAWA conference in Dusseldorg. Simon is a world-famous sensory marketing expert and has been profiled and interviewed by the BBC, International Herald Tribune, Brand Strategy and many other media.  


Based in the United Kingdom, BRAND sense is a global agency, advising major international brands on how to use sensory marketing to improve awareness, loyalty and sales. Simon works closely with Martin Lindstrom, the best selling author of the groundbreaking book Brand Sense, and implements many of his revolutionary ideas in innovative and effective marketing strategies for the agency's clients.


Simon will be speaking of the elements of a thoughtful and successful sensory marketing strategy and will share details from some of his marketing implementations.  

Rachel Herz

Dr. Rachel Herz is an expert on the psychology of smell, a professor at Brown University and the author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell. She has published over 60 original research papers of smell, emotion and cognition and has received numerous grands and awards for her work.

She has been interviewed by numerous media, including The New York Times, Time Magazine, The Economist, The Washington Post, The LA Times, The London Times, Psychology Today, The Discovery Channel, ABC News, BBC, National Geographic and many more and has been a part of two museum exhibits including one at the Smithsonian Institution.

Rachel will be talking about The Emotional Power of Scent, including odor preferences, odor instigated behavior, odor-evoked memory and facts vs. fiction in regard to aromatherapy.

Make your plans now to come to ScentWorld Expo, where you can learn from these and other fabulous speakers, network with other scent marketing companies and rub elbows with advertising agency people and brand executives.

Beyond the Bottle    
Consumer packaged goods companies are the largest buyers of fragrance, and are familiar with how the fragrance of their products enhances the customer's experience. However, many of them remain uneducated on how scent can entice customers to pick up their product in the first place.

There are so many ways that CPG companies can use scent marketing to distinguish themselves from competitors, including scented packaging (cardboard, labels or plastic), POS shelf diffusers, and scented printed mailers or advertising. We have several speakers at ScentWorld who will address this topic. What are your experiences in using scent marketing for CPG products? Have the CPG companies been receptive to the idea or resistant? Let us know, and your story may be profiled in our next ScentTrends.


Stay Current  
Do you want to stay on top of the latest scent news? Our blog, the Scent Marketing Digest, has updated articles on studies, news, technologies, case studies and more, so check back frequently. Here is a link to one of our recent posts:


Guide to Scent Marketing Groups 

Some of our members have asked us about a new organization for the industry, the Independent Aroma Group, and how it relates to the Scent Marketing Institute. Get the scoop here...

Previous newsletters are stored in our archive that you can access via our web site. As always, we appreciate any comments, feedback and suggestions you may have. Please feel free to contact me personally via the link below.

Until next time...

 Jennifer Dublino

Jennifer Dublino
Scent Marketing Institute


ScentWorld Expo Dec 7-9, 2011