SCENTtrends Newsletter May 2011 (c) Scent Marketing Institute, 2011  



Jennifer DublinoI am so happy to be a part of the Scent Marketing Institute, and to be working to advance innovative uses of scent in marketing and branding worldwide! Thank you to all of you who have connected with me on LinkedIn and have been so supportive. If we haven't connected yet, I invite you to do so; you can find me at We have a big year ahead of us at the Scent Marketing Institute, with even more benefits for our members and a wonderful lineup for ScentWorld Expo (more on that below).  


We want to hear your feedback - what programs would you like to see from SMI? How can we help you get more business? Let me know. We are here for our members, and we want to support you in your business goals.

ScentWorld Expo 2011

 Register to sponsor, exhibit or attend the conference 

and you may win a FREE ad on the SMI website.

One registrant will be randomly chosen each month  

from May through August, so register today.


ScentWorld Expo Registration Is Open 
ScentWorld is back and is bigger and better than ever! It will be held December 7-9th at the Gansevoort Hotel on chic Miami Beach. We have great speakers who will knock your socks off with the latest technology, trends, research and more. Just as exciting is who will be attending; this year we are inviting marketing and branding professionals and executives from hospitality, retail, consumer packaged goods, restaurant, cosmetic and other companies that are potential end-users of scent. I expect our sponsors to do a lot of business as a result of ScentWorld. Will you be one of them? Make sure you stand out by sponsoring ScentWorld.

Quick! Renew Your SMI Membership Now!
All SMI memberships expire as of May 1st, so it is urgent that you renew your membership right away. If you do not renew by June 1st, you will no longer have access to your membership benefits such as:
  • Our extensive Knowledge Base, where you can find articles and studies on just about anything to do with scent and scent applications
  •  Discounts on admission to ScentWorld Expo. You don't want to miss it!
  • Premium listing in the Scent Marketing Compendium
  • Networking opportunities with scent marketing companies worldwide.
  • Affiliation with SMI in blog features, press releases and media coverage, which lend your company a huge amount of credibility and standing
  • Opportunity to participate in co-branded special mailings and promotions to potential customers and marketing agencies
  • This ScentTrends newsletter, and the chance to be featured in it.
We have reduced our membership fee to make it more affordable to maintain your membership in SMI. The new rates are as follows:

Corporate - $499

Individual - $249

Academic - $99

Don't lose your benefits - renew your SMI membership today! 

Using Scent as a Memory Aid
Whiffers scent braceletA company has come out with a scented plastic bracelet to use as a memory aid during tests. The idea is that since scent is so closely tied to memory, the student wears and smells the bracelet while studying and then again when taking the test. The scent helps him recall the material and ace the exam. They come in spearmint, peppermint and lavender. Mint has been shown to increase students' alertness  and performance and lavender calms test jitters. Brilliant!

Stay Current  Do you want to stay on top of the latest scent news? Our blog, the Scent Marketing Digest, has updated articles on studies, news, technologies, case studies and more, so check back frequently. We are also adding between three and six new items to our Knowledge Base every week, so if you need information on a specific topic, we are sure to have something there that can help you.
Previous newsletters are stored in our archive that you can access via our web site. As always, we appreciate any comments, feedback and suggestions you may have. Please feel free to contact me personally via the link below.

Until next time...

 Jennifer Dublino

Jennifer Dublino
Scent Marketing Institute


ScentWorld Expo Dec 7-9, 2011