| Greetings! |
 Finally! LOL!!!!
I don't know about all of you, but I am so enjoying these 50 degree days in Kansas City.
Now the question is, why do you really think this alligator guy is looking forward to the hoards of college students heading his way?
Snack time maybe?
Chris Nastav
913-908-5642
KC Web Specialists, LLC.
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My Million Dollar Web Site? |
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 One of the things I try to do when working with my clients is to to help them set realistic business expectations for their Websites. I typically use the phrase, spend more money getting people to your Website, then you do on your Website.
A Website by itself (unless it's an ecommerce site) does not actively generate vast amounts of income for a company. What it can do though, if it's built right, is compel potential customers to get in touch with you. You still have to sell them on your product or service once they get in touch with you.
When building or redesigning a Company's Website, ask yourself why exactly is this Website out there and what do I want to accomplish with it? Write all your answers down, and then rank them according to how much revenue you'll get from action on those areas.
Then, look at your Website. Based on what you want from the questions above, how compelling are the action messages on your Website to get what you want? Do you even ask them to contact you in relation to the high revenue generating items?
For many of us with tight budgets, asking these simple questions, ranking the answers in relation to revenue, then looking at the compelling statements on the site, can greatly increase the effectiveness of your Website for your company. |
