KC Web Specialists, LLC.
Experts in how business gets done on the Internet 
November 22, 2009
In This Issue
Online Social Media Mistakes
Why Don't They Call?
Featured Site
Quick Links
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Bring the Kids Sat Dec 5th St. Nicholas 

Saturday, December 5th from 1 p.m. to 4 p.m. Have your kids and grandkids photo taken with St. Nicholas at the Strawberry Hill Museum. Tour the beautiful museum while the kids are chatting with St. Nicholas and enjoying some cookies and milk. More information located at the Strawberry Hill Museum Website
Greetings!
I hope you're doing well prepping for the upcoming feast day. Me personally, I'm putting that extra hole in my belt. Wait! I put an extra hole in my belt last year. Oh no!! It's too small again!!. Anyway, enjoy the information below and please be safe and enjoy the holiday with family and friends. 
 
Chris Nastav
913-908-5642
Online Social Media Mistakes for Small Business
 
 
There are soooo many different online social media sites out there, it gets very confusing doesn't it?
 
Over time I've made it a point to read a bunch of different tips and pieces of advice about using these tools for small business.
 
Here's what I've found are some pretty common sense suggestions to consider if you plan to use these tools for business.
 
1. Selling to Everyone, Immediately, is a Big Mistake:
Yes you can do marketing in social media, but you need to create the relationships before you try and call on them. This is the same principle offline, correct? But sometimes we forget.

2. Don't Use the same strategy on every site:
Twitter is not Wordpress. Facebook is not MySpace. Linkedin is not Naymz. And they're all different from Foursquare. Every social networking site is different, what works well on one site may not work the same on another.
 
3. Complete your Profile:
Once you decide which online social media site(s) you're going to engage in, you need to commit and really become part of that network. Completely filling out your profile helps you attract like-minded members and shows people that you're there to stay. 
 
But the most important thing to consider for online social media is....
 
Have a plan, and if you don't know, don't go!
 
Not all of your customers are using these tools. Some might be but they're not "All" using them. Don't go into the online social media world until, as part of your marketing plan, until you've figured out how you're go to use it to increase your business, AND you have determined a way to measure the results of your efforts. You'll be wasting your time otherwise.
 
http://www.kcwebspecialists.com/online-social-media-plan-for-small-business.html 
I Have a Website! How Come No One Calls Me??
Ok, so maybe your business seems to be a bit "off" lately. You know people still need what you're offering, and you know you're better than the competition. You might also know that there's ton's of stuff you can do to your Website to see how many hits and what pages people are visiting on your site. So you know people are coming to your site.
 
Why aren't they calling me? What's the deal? I know I took a shower this morning? LOL!!
 
Ok, so maybe hygiene is not the issue. Maybe you haven't done what's necessary to your site to tell people to call. You need to insight action on their part! You need to tell them to call or give them a reason to call beyond just telling them about your product or service.
 
Here's a simple question. Look at your home page of your Website. Where's your phone number? Is it on the contact us page? Or in tiny type at the bottom of the page? If you want more calls, make the number big, bold and preferably at the top of every page. (Email address as well.)
 
Hey, and since I'm selfish (not really) but since I'm selfish, what am I going to get (besides your product or service) for calling or emailing you?
 
Not only is giving something away a great call to action message on your Website, it offers you the best best way to measure the results of your advertising. What you're offering or giving away should be unique to your Website. That way, when the people do call, you know exactly that they came from the Website.
Featured Web Site Visor Consulting, LLC.
As a company we get the great opportunity to help a wide variety of business owners simplify and clarify the messaging on their Websites.
 
 
Here's a company that provides......Well, I'll tell you what, check out his site and you should be able to tell in 6 to 12 seconds or less tell what he does.  Visor Consulting