What is the purpose of your Web site? Does it have to generate interest in your company. Does it have to provide information. Does it have to sell something. Does it have to be search engine friendly. Does it have to look cool!
It's amazing, but too often we only look at our Web sites with the above things in mind. By doing that we are missing on on the most important thing- - -What is our customer's purpose for coming to the Web site?
Almost everyone does it, we all build our sites based on "our" purpose for having a Web site. What we want it to say, what we want it to look like, what we want to sell.
There are so many different factors related to creating a Web site. So many trade off have to be considered, so many things balanced on the page....visual effects, text placement, key words, sales messages.
All of the above are things to be considered, but first and foremost consider this....People are coming to your Web site for a purpose. Do you know that purpose and does your site meet their needs? Is your site designed for you and what you like? Or is it designed for them?
When designing your site, ask yourself first, how well does my site meet the needs of the people I intended it for? Find out their purpose for coming to your site and meeting that need first.
How well do you know the html code of your Web site? Google knows the code! Did you know that Google only reads about the first 90kb of your page. Hmmm, how much of your page is that 90kb? Google and Yahoo want Key Words and well written content. But they don't want "meta-tag" keywords. Do you know the difference? How many H1 and H2 tags are in your code? 
