Gone are the days of Key Word cramming on your Web site. Key word cramming is where you just type onto your Web site somewhere a bunch of words that will hopefully make your site show up in Google and Yahoo.
Both companies are going high tech in their indexing approach. You must still use Key Words in your content, but those words better make sense and fit with the rest of the paragraphs on your page. And, your entire site should have relevant content to those key words.
You would still show up in Google or Yahoo if you were an auto repair shop and on your home page you typed, spark plugs, tires, brakes, mufflers, wipers, etc. But you're going to show up much higher in Google if your home page says something like....
For the finest in automotive parts and accessories in the kansas city and surrounding communities such as Overland Park, Lenexa, Olathe and LeeWood. Our large, in house supply of automotive sparkplugs, tires, brakes and wipers puts us in the best position to help you with your car needs.
Then, its going to do even better if you have a pages in your Web site dedicated to parts and supplies where you further re-iterate your product and services.
The software they are going to start using will attempt to mirror how humans read text and assign rankings accordingly.
If you're interested or need help in rewriting the content of your site to take advantage of this new way of indexing, please give me a call. Chris 913.908.5642
