The Beach Run...                                                     
Daily business-building exercise
Hi , 
 
"ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ!"
 
The sound of South Africa right now
 
There's this little football comp going on in South Africa, and it doesn't matter if you're in the cheap seats, the front row or watching on the box, there's only one thing you're hearing.  The hornets drone of thousands of Vuvuzela horns.
 
When the idea of horn blowing was first mentioned, some fans were excited, some concerned.
When the first Vuvuzela's started their buzzing, there were smiles, and a party atmosphere, and the feeling this could add something great to the experience.
When the blowing didn't cease, for many, it started becoming annoying, distracting, overwhelming.
When every man and their dog in the stadium started blowing, individual Vuvuzela efforts got lost in the crowd, just another contributor to the noise.
After a while, your ears got used to the noise... it was there, but pushed into the background, because the rhythm and frequency never changed.  It lost its "pay attention to me" appeal.
 
Are your sales approaches ever Vuvuzela-ish?
 
Today's sand sprint...
 
The message you're delivering to your customers - is it repetitive at the risk of being monotonous?  Is it different to what your competitors are saying?  Are your plea's for attention falling on ears that have tuned out because the tone hasn't changed for a while?  The events you're constructing for clients - have they seen it all before, too often?  Are you even annoying people you're trying to engage, simply because you're so focused on what comes out of your trumpet, rather than asking them what music they'd like to hear?
 
Put your Vuvuzela down for a minute... listen... look for the gaps in the soundscape... then play a different tune to the rest of the crowd.
 
Deep blue musings...
 
Prolongued exposure to these annoying wind machines has been shown to result in permanent hearing loss.  Clients and markets who simply cannot listen to you anymore because you broke their ability to take on your message.  Turn the trumpet down - be less loud in your spruiking, drop the decibels of your sales efforts for a moment.  Short sharp bursts might be fine attention-getters, but if it's too much for too long, you just become a permanent zzzzz....  
 
 
Have a MIGHTY sales day!
Troy Forrest                         Visit  www.42msr.com.au  to visit the Sales Cadence members area
 
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