FOR IMMEDIATE RELEASE                                                            From: Jonel Garner




Local Publisher wins scholarship to attend Publishing University and Book Expo America in New York City

Elaine Masters Karla Olson
Elaine J. Masters and Karla Olson

MAY 4, 2011, SAN DIEGO, CA

Elaine J. Masters, Del Mar Heights author and founder of Trip Wellness and The YoGo Project, is one of two scholarship winners from the San Diego Publishers and Writers of San Diego and the Independent Book Publishers Association, to attend the IBPA Publishing University and Book Expo, May 22 through 26th, in New York City. 


"PWSD is lucky to have the opportunity, through IBPA, to be able to offer this valuable scholarship to its members. Elaine's multi-media publishing program sets her company apart in ways that truly indicate the future of publishing."- Karla Olson, President of Publishers and Writers of San Diego, Founder of Read Local and Book Studio.


The Independent Book Publishers Association scholarship will cover the Publishing University and culminate at the Ben Franklin Book Awards dinner. Elaine will also explore Book Expo America and the Blog World New Media exhibits before returning to San Diego. She will speak about her experience, along with Barbara Wallace, the other local scholarship recipient, at the next Publishers and Writers of San Diego meeting on May 27th in Encinitas.


Elaine J Masters
Elaine J. Masters

The YoGo Project is dedicated to creating products to help increase travel enjoyment and well being. Elaine is the author of Drivetime Yoga, which was a finalist at the San Diego Book Awards. The Drivetime Yoga CD set, won the Indie Excellence Award for Best Audio. The tips booklet, Flytime Yoga was selected as the Hot Idea by Meetings & Conventions Magazine. Elaine is also a member of the Travel Bloggers Exchange. Her blog,, features tips and stories to help travelers arrive feeling great. She has been quoted in the Huffington Post,, Fox News, San Diego Living and Woman's Day magazine.


When not writing and speaking, Elaine is an international scuba diver, mother and hosts the monthly Meetup: Travel Well, where local adventurers and foodies gather to share stories, enjoy international cuisine and discuss the cultures of the world. Her radio show: Crossroad Connections is launching on The Women's Radio Network in June.


Contact Information:                                             



The YoGo Project: P.O. Box 237, Solana Beach, CA 92075