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 BK Author
Tip Sheet
June 19, 2008


Email Marketing
 
Yes, BK eats its own dog food.  What does that mean anyway?  Don't serve food to others you wouldn't eat yourself. This week's BK Author Tip Sheet is a good case in point.  We use Constant Contact for BK stakeholder outreach in many forms, and are happy to share our email marketing experiences with others in the BK community.

But Constant Contact is not the only game in town.  For the big picture with the usual WHAT, WHY, HOW, HOW MUCH, and HELP tips, here's this week's issue on book-based Email Marketing for BK authors (or click on example image below):


Out of Poverty - Paul Polak
      

SPECIAL OFFER - Expires August 31st - If you are still thinking about signing up with Constant Contact under the BK 15% discount program, start here for your 60-day Free Trial.  Please don't delay, because the money-saving program will terminate at the end of the summer if we don't sign up enough authors by Labor Day.

Following up on our recent Social Networks issue, BK authors Maren and Jamie Showkeir have joined the Organization Development Network on Facebook.  If you're an OD author, you might want to visit this online group.

If you missed any of the previous issues, please click on the topic below in the 2008 Tip Sheet Schedule, or you can always find the archive from the BK Authors Only tab on bkconnection.com.

Sincerely,
 
David Marshall
Senior Manager for Digital Communities
Berrett-Koehler Publishers
dmarshall@bkpub.com
The Non Verbal AdvantageThe Non Verbal Advantage
(my author page)
Tip Sheet - 2008 Schedule

Jan 31       Get Your Customers Talking Online  - DONE

Feb 15       Book-based Author Videos - DONE

Feb 28       Your Podcasts on iTunes - DONE

Mar 13       Blogging for New Business
- DONE

Mar 27       Website Design for Authors - DONE

Apr 10      
Virtual Book Tours & Seminars - DONE

Apr 24      
Success Metrics & Traffic Building - DONE

May 8        Keywords, SEO, and Pay-per-Click Ads - DONE

May 22      Social Networks and Online Affinity Groups - DONE

June 5       E-books - DONE

June 19     Email Marketing - DONE

July 3       E-Commerce

July 17     Widgets

July 31     Buzz Marketing