Today's issue dives into the strange world of search engines such as Google, Yahoo, MSN, and AOL. You'll see what influences search engine ranking so you can tweak your website to garner more incoming traffic. We'll also touch on pay-per-click advertising.
My recommendation: Spend an hour sometime in the next two weeks to see how the search engines handle your author name, business name, subject area expertise, and book title. Then, follow the tips in this issue to attact more visitors to your site.
CLICK on the following graphic or hotlinked text to access today's BK Author Tip Sheet:
Keyword Secrets, Seach Engine Optimization, and Pay-per-Click Advertising
In the next issue, we'll cover the exciting world of social network sites and online affinity groups. This is one of the most interesting developments on the Internet in recent years, and it changes the game for authors in critical ways.
If you missed any of the previous issues, please click on the topic below in the 2008 Tip Sheet Schedule.
By the way, if you haven't dropped by our website lately, we now have
54 new downloadable PDF e-book and digital-only titles and are adding more later this month. Authors scheduled for
BK Author Video shoots in New York and San Francisco include Lisa Witter, Lisa Chen, Rinku Sen, Fekkak Mamdouh, Bob Johansen, Kellie McElhaney, Mal Warwick, and Pamela Gordon. A Boston shoot is also in the works with Mark Albion and Bernard Lown.
