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| 7 March 2008
Engaging with the Visionaries
Investing for the Year 2010:
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Greetings!

"Melbourne Docklands is a large urban renewal project by world standards. Its form, success, acceptance and attraction will have a significant beneficial influence on the future of both Melbourne and Victoria. It will be used and enjoyed by most Victorians and become a tourism asset for the whole nation." Eric Mayer Chairperson Docklands Authority 2002.
We have pleasure to bring to you a Vision that is one-third on its way to its full potential. The Melbourne Docklands. A unique waterfront development in the heart of Melbourne comprising 200 hectares of land and water and seven kilometres of waterfront. Ten years into the vision, The Melbourne Docklands today has a diverse community with a mix of residential towers, commercial buildings, open spaces, world class sporting and entertainment events, harbourside dining and spectacular art . By 2020, The Melbourne Docklands is expected to double the size of Melbourne CBD to become :
- home to 20,000 people
- workplace to 40,000
- destination for 55,000 visitors per day
We have pleasure to bring to you a Residential Mixed - Use Project Development in the heart of The Melbourne Docklands completing in 2010. The project name is not disclosed in this email based on the project's marketing instructions. Please email to : eric@theastutegroup.com if you wish to have more information and links to the project.
THE OFFER :
- in the strategic heart of Melbourne Docklands
- completion mid / late Year 2010
- 10% deposit, interest at 6% p.a. paid to you
- buy "off the plan" for stamp duty of $1,500 approx on land only, saving approximately $15,000 or more
- 2bed 2bath : internal area from 61.9sm + carspace. Price from : $492,000
The site is located on the north east corner of Telstra Dome stadium within the Docklands area of the City of Melbourne. It is approximately 200 metres from the water. The precinct is defined by La Trobe Street, Bourke St and The Harbour Esplanade. Telstra Dome, the landmark "heart of the Docklands" world class urban stadium for sports and entertainment events is adjacent to the site. Within the vicinity are The Channel 7 studios and Melbourne Central City Studios film productions, Victoria Harbour, Waterfront City Entertainment and its Southern Star Ferris Wheel, Victoria Point and New Quay precincts.
Melbourne Docklands is a 200 hectare $10 billion premium waterfront development in the heart of Melbourne.
VicUrban , the Victorian Government sustainable urban development agency incorporates five key principles for the development of Melbourne Docklands - A place for everyone. A thriving water place. Excellent in design. Environmentally responsible. Financially successful.
- Docklands is developed mainly by the private sector. The government however has invested approximately $350 million to develop infrastructure in Docklands. Development investment is estimated to have totaled $4.4 billion since 2000 and is expected to amass to $10 billion by completion in 2020
- the major banks NAB, ANZ, CBA, Bendigo have their headquarters here. More recent updates :
- The new ANZ buidling at 833 Collins Street will be one of the largest single office developments built in Australia. Expected completion : 2009.
- Myer has confirmed 800 Collins Street as the location for its new corporate store support office. The proposed comercial building will incorporate office space for 750 employees, along with ground floor retail. Construction is expected to commence in early 2008, reaching completion in early 2010.
- 737 Bourke Street is the new national headquarters of National Foods. The 12-storey building combines office accomodation with retail tenancies at ground level. Construction is progressing well, with the project due for completion in late 2008.
- Digital Harbour is a thriving technology hub that is modelled on some of the world's most successful technology precincts. 'Life.lab' on Harbour Esplanade is a new 8 storey, mixed-use building due for completion.
- The new 9-storey commercial building at 818 Bourke Street is now complete. Major tenant Ericsson has moved 1,000 staff from several offices across Melbourne into their new waterfront home.
- Children's Hub is a partnership between VicUrban, City of Melbourne and Lend Lease Development, to provide a purpose built early childhood hub for Docklands residents and the wider community. Services will include a childcare centre for up to 150 children and a range of early childhood services. Construction had commenced with the Centre expected to open in January 2009.
the nearby Spencer Street Station ( now renamed Southern Cross Station) completed a $700 million redevelopment and is now a world class transport interchange
the development of transport infrastructure providing vehicular and pedestrian access directly to Docklands has allowed the precinct to become a natural extension of Melbourne's CBD. Wurundjeri Way, Charles Grimes Bridge and Harbour Esplanade are all examples of projects which provide direct vehicular access to Docklands and link with major arterials and surrounding precincts. The architecturally sculptured Webb Bridge and Bourke Street Bridge provide pedestrian access into the heart of Docklands. Both Melbourne's prestigious Collins Street and Bourke Street have been extended into Docklands along with other tram routes which already service the area.
The Grand Plaza project involves the development of 400 metre of open public space along Harbour Esplanade. The project estimated to cost $20 million is aimed to create a 'lively public waterfront space to rival Southbank and Sydney's Darling Harbour
Waterfront City , an ING's development, Stage 1B is mid way through construction. Due for completion in November 2008, the emerging Southern Star Observation Wheel will stand 120m tall and is expected to attract over 1.5 million visitors to Docklands in its first year. This stage will also comprise Harbour Town, which consists of innovative, purpose-built retail - including brand direct outlets, full line retail shops and a world class public entertainment area. Waterfront City will also feature restaurants, cafes, bars, low-rise shop-top homes and home-office terraces.
The $1.4 billion development of the new Melbourne Convention Centre and South Wharf precinct along the south west bank of the Yarra River is due for completion in 2009 and will provide a link between Southbank and Docklands. This project includes a five star Hilton Hotel, an office and residential tower.
MELBOURNE MARKET HIGHLIGHTS
Melbourne's population growth for the year ended June 2006 was the largest of all Australian cities. Furthermore population growth in the City of Melbourne has rivaled that of Melbourne's suburbia, having grown at an average annual rate of 8.6% over the five years to June 2006 ( Source : ABS)
Over the past year, Melbourne has experienced a 25 year low in vacancy rates with inner Melbourne ( 0-4km) apartment vacancy rate for September 2007 down at 1.1% (Source: REIV). Population growth along with a slowdown in dwelling completions have been the main driver of a general decline in Melbourne vacancy rates since 2002.
Rental rate growth for two bedroom apartments within inner city Melbourne continues to strengthen, recording double digit growth for the year ending September 2007. Rental growth for two bedroom apartments in the Southbank and Docklands precincts grew at an annual rate of more than double the five year average annual growth rate of 5.2%, taking annual rental growth for the year ending September 2007 to 12.5% (Source : Office of Housing).
It is anticipated that population growth within the City of Melbourne will exceed the rise in dwelling numbers from 2007 to 2010 which, along with falling vacancy rates, suggest that supply and demand in the market have become closely aligned. In fact, the City of Melbourne residential apartment market may be in undersupply by 2009 which is likely to further reduce vacancy rates and continue to place upward pressure on rental rates.
RENTAL ESTIMATE A comparable quality 2 bed 2bath apartment with carspace in Docklands at January 2008 may be tenanted at $500 to $550 per week unfurnished.
For more information and investment analysis, please email :
Yours sincerely,
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