FITniche Newsletter
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 Greetings!

There's a new movement afoot in the running and walking community.  It's called "Natural" or "Minimalist" running and walking, and it can help you run or walk faster, more efficiently and with less pain.  Spend a few minutes reading about correct running and walking form below, or, better yet, join us at one of our Natural Running Clinics in the near future.

Also, check the bottom of this email to find out how we're resurrecting the old 6-month Shoe Program; it helps you remember when to replace your shoes, and it also helps you save money on your next shoe purchase.

Finally, up to 50 of you at a time have been participating in our Red Door Fun Runs on Tuesday evenings, and we're changing the start time to 6:30 PM so more of you can participate. Hope to see you at The Red Door one of these evenings!

May your best miles lie ahead of you, and may they all be traveled on foot!
Sincerely,
Rich and the Crew at FITniche


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Oooowe, Oooowe that Smell.....
And speaking of smell, did you know that using Stuff-its in your shoes not only fights off shoe funk with its cedar scent, it can add up to 20% more longevity to the lifespan of your shoes!  Moisture breaks down EVA, and EVA is the material your shoe's midsole is made of.  The longer you shoes hold moisture, the quicker that soft midsole material firms up and eventually becomes brick-like. So dry your shoes fast...with Stuffits!
Time Change for Pub Runs!
Join Us Tuesdays at the Red Door at 6:30 PM.....


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The Red Door:

850 South Tennessee Avenue
Lakeland, Florida 33803
(863) 937-9314





What Is This Pub Run You Speak Of?

1) A quirky, fun 5K every Tuesday evening at 6:30 PM!


2) Complete 10 Pub Runs with us over any period of time and receive a free technical tee!

3) Every run is followed by free music, ice cold water, an excellent Happy Hour and the opportunity to knock down a great brew or two at dusk with friends!

4) Periodic giveaways and special offers from FITniche!

Starts every Tuesday in front of the Red Door at 6:30 PM.  No charge...See you there! You WILL have fun with us!

Natural Running and Walking
A BETTER WAY TO RUN AND WALK!

Running (and even walking) Stockingcorrectly and efficiently, it turns out, involves more than just putting one foot in front of the other.  It requires technique, and "Natural" running and walking is a collection of decades-old technique practices that put yourbody back in synch with the way it was originally designed to move through this world.  It makes running less stressful and more enjoyable by taking advantage your body's natural bio-mechanical strengths.  

NATURAL RUNNING TECHNIQUE 

Plan to practice the techniques described below just a handful of minutes at first. Then gradually add more of it to your every-day workouts.  Practicing in bare feet or Natural Motion shoes like Vibrams or Newtons is ideal, but you can perfect your form in any pair of shoes.

  1. Proper upper body posture is critical.  Maintain a straight, chest-open upper body.  Eyes should look toward the horizon, and you should lean slightly forward (from the ankles-not the hips). Imagine a straight line running from your ear, through your hips, ankle and foot as it is planted on the ground.
  2. Be sure legs and arms swing only in the plane of direction you are trying to run.  Thumbs should pass just at the top of your hips.  In other words, don't swing side to side or cross in front of your chest.
  3. Maintain a cadence of 80-90 RPM's per leg, no matter how fast or slow you are trying to run. (Count how many times one foot lands over a 20 second period of time.  Anything close to 30 is ideal.)  This will leave you with a shorter, lighter, quicker stride, with each footstep landing squarely under your center of gravity. This cadence will also make it almost impossible to over-stride and will make it likely that your foot lands in a more "full" foot or forefoot position.
  4. As each foot makes contact with the ground, focus on geting that foot right back up and behind you, letting gravity pull you forward, rather than trying to "propel" yourself forward.  To speed up, lean slightly further forward from the ankles.  To speed up a lot, push off from the big toe and lengthen your stride from behind.  To ease up on your pace, lean a little less forward. Maintain your 80-90 RPM stride rate at all paces.

NATURAL RUNNING CLINICS
Join us a half-hour prior to every pub run for a free Natural Running Clinic. Clinics will begin at 6:00 PM in The Red Door parking lot. 


$10-$18
Off New Shoes!


6-Month Shoe Program
Some of you may remember the 6-month shoe replacement program that we used operate.  When your shoes were 6-months old, we emailed you to let you know.  If you came back in that month for your next pair, we gave you a discount.  Well....the program is back by popular demand! 

Look for an email once your shoes are 6-months old. Come in for any replacement pair before they're 8-months old, and we'll give you 10% off the replacement pair!  Thanks to those of you who provided feedback on this one!  We are listening!

October 2010
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THANK YOU!
for helping us be one of the TOP 50 BEST RUNNING STORES in the country again this year!




Proof that really nice, smart employees and an amazing community of customers can be REALLY good for each other!
Upcoming Events
Additional Info and
 Entries at FITniche

1st Annual Purple Ribbon Run/Walk 5K   
Lake Hollingsworth, Lakeland
10/09/2010    8:00 AM

   16th Annual Tampa Police Memorial Run   
Tampa Police Headquarters
10/09/2010    8:00 AM
    
Four Green Miles
(4 mile race)   
Al Lopez City Park
10/16/2010    8:00 AM
   
Jim Ryun Invitational 5k    Without Walls Central Church, Lakeland   
10/23/2010    7:30 AM   
 
Go Green 5k   
Circle B Ranch, Lakeland
10/23/2010    8:00 AM   
    
 Creaky Bones 5k   
St. Pete Pier, St. Pete
10/28/2010    7:00 AM  
   
   YMCA Live Strong Run    Lake Hollingsworth,  Lakeland    
10/30/2010    8:00 AM

 Run for the Kicks 5k
Starkey Park, New Port Richey 
11/06/2010    8:00 AM

Lake to Lake 10K
Lake Mirror Center
 Lakeland, FL 
11/13/2010    8:00 AM 

Family 5K
Winter Haven, FL
11/13/2010 9:00 AM 

Great Donut Dash
Lake Hollingsworth, Lakeland
11/20/2010    9:00 AM

Christina 5K    Christina Christina Subdivision, Lakeland
11/27/2010    8:00 AM
  

 Quick Pic's
from the 'niche!

New Shoes for a Year!
Grand Prize winner from Faster with FITniche 5K!


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Hey! What's that FITniche sign doing in front of a store front in Clearwater right next door to Outspokin' Bicycles?
Hmmmmm....

Have you seen our floating shoe wall in New Tampa FITniche yet?  It's worth the trip over!
Pssst....Every 2nd piece of apparel is 25% off through the first 2 weeks of October!

New Fall Apparel is in now, so come play!


Brian and O

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FITniche: Fitness Gear & Knowledge

New Tampa: 28139 Paseo Drive, Wesley Chapel, FL 33559
(813) 428-6945 | Mon-Sat: 10AM-9PM Sun: 12PM-6PM


Lakeland: 1421 Town Center Drive, Lakeland, FL 33803
(863) 619-5390 | Mon-Sat: 10AM-8PM Sun: 12PM-5PM