8 October 2010 Greetings! Positivity reigns this week as the Pakistan appeal has become one of the DEC's most successful fundraising appeals to date, PM David Cameron wants to invest £10m in an international youth citizen service, and the National Galleries of Scotland, and the National Trust have launched ambitious fundraising campaigns. Meanwhile we're warned that the child benefit restructure could have implications for charities targetting the demographic affected, and pulling in unemployed volunteers will take a strong PR strategy. But at least the high dose of PMA will help the sector along. Pakistan flood appeal tops £60m The Disasters Emergency Committee's Pakistan flood appeal has raised £60.8m, making it one of the organisation's three most successful fundraising appeals. Stewardship's new online giving site raises a quarter of a million in three months A new online giving facility has seen more than a £250,000 donated by Christians in the first three months since its launch. Cameron launches £10m international youth citizen service scheme David Cameron has announced a £10m international youth citizen service scheme. Charity benevolent fund outlines ambitious growth plans The Charity Employees Benevolent Fund aims to have raised £400,000 by the end of next year and to have spent at least £250,000 helping over 500 families. National Galleries of Scotland crowdfunds £17.6m capital campaign National Galleries of Scotland has launched a Scotland-wide web-based appeal for a £17.6m refurbishment of the Scottish National Portrait Gallery which will itself become an exhibition. National Trust enters virtual gift market for Christmas The National Trust has launched a virtual gift catalogue, its first foray into this kind of scheme, in an effort to get members donating in the lead-up to Christmas. Feature Anatomy of an internet charity Andrew Cates divulges the secret to SOS Children's low-cost fundraising results, and you're looking right at it. Blogs and opinion Good PR needed to pull in unemployed volunteers Charities should recruit more unemployed volunteers, but need to tackle benefits myth, advises charity PR guru Ingrid Marson Is social networking a charity's friend or foe? Countless articles are written on the positives of social networking for charities, but what happens when Facebookers or tweeters turn against an organisation, ponders Vibeka Mair Will the withdrawal of child benefit to higher rate taxpayers in 2013 hit committed giving now? Cuts to child benefit payments to the rich could provide a challenge to charities trying to fundraise from this demographic, but it's not the end of the world, says David Burrows The greater gift? Is there a moral hierarchy in giving or is all giving equal, asks Martin Brookes Events VAT & Tax Conference 18 October 2010 Civil Society IT Conference 18 November 2010 Digital Fundraising Conference 18 November 2010 Shop   Fundraising magazine Subscribe from £89 | BUY NOW Fundraising provides in-depth examination of key fundraising techniques, offers professional development features to help you progress in your career and promotes best practice. Civil Society eNews Contacts Tania Mason, editor, 020 7819 1214, tania.mason@civilsociety.co.uk Phil Bishop, online advertising, 020 7819 1215, phil.bishop@civilsociety.co.uk Niki May Young, website editor, 020 7819 1206, nikimay.young@civilsociety.co.uk

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