Wealth is about more than money. Rather, it is the ability to live in a manner that you desire, to have a sense of comfort. Of course, what comprises financial comfort varies largely from one person to the next. In general it is another way of expressing "enough". That is, where your lifestyle is a "good fit".

From our perspective as a fiduciary advisor, moving clients towards a zone of financial comfort sometimes requires a stretch (perhaps saving more, working longer) or restraint (spending less). So much of what client's react to in the media relate to how to accomplish goals (Roth IRA's, 529 plans, etc.) instead of what the actual goals are. Through our experience and expertise in hundreds of similar client interactions, we can help clients find this "financial comfort zone".

Helping clients determine what is enough is one of the major benefits of a long term advisory relationship. It has little to do with investment returns or tax rates but is instead anchored to optimism and expectations. A recently released survey by Gallup of individuals in 120 countries confirmed that financial comfort takes on increasing importance as we age. To view this article, click here.

In many ways, our work with clients revolves around helping them locate and then achieve comfort, a place of solace to their financial futures. It is about making smart financial decisions and avoiding the emotional roller coaster. So much of what comprises our complex financial lives is transactional and short term. No wonder that most new clients have scarcely given more than a passing thought to what it is they are seeking.

Wealth Rx� is largely about positioning clients to achieve financial comfort. Our Insight (experience, expertise and understanding our clients); Clarity (making sense of complexities, making smart decisions); and Partnership (consultative process, fiduciary advice, access to low cost/efficient investments) set us apart from others. We look forward to working with you, your friends and colleagues during 2011.