Patience and Effective Communication are Keys to "Do it Yourself Marketing"
The effect that our economy has had on businesses has been devastating. Because of these more than challenging times, many business owners have significantly decreased their marketing efforts. Even though this may seem contrary to the times, now is the time to increase your efforts to continue your visibility in the marketplace.
There are several ways to continue to reach out to your existing clients and new prospects that will not "break the bank". The use of
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How Your Communication Skills Can Impact Your
Marketing Plan
- Consult with trusted professionals to discuss marketing options that would suit your current business needs.
- If you choose to include a website in your plan, remember, the focus of your content should be on the needs of your target audience. It is essential to align your website content to your prospective clients interests.
- If you choose to incorporate social media in your marketing plan, here are two helpful sites that list media sources that focus on business marketing and networking:
www.insidecrm.com
www.americasbestcompanies.com
- Whatever marketing tools you use, there is no substitute for face to face interactions to build trusted longstanding relationships.
- Effective face to face networking is all about being sincerely interested in, open with and generous to others. On the other hand, if efforts are made to establish chemistry, but it is not there, it certainly is appropriate to exit gracefully.
- Be patient with personal networking as a marketing tool. It may not seem fruitful in the short term but the results in the long-run are worth the effort.
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Feel free to contact me. I look forward to communicating with you.
Regards,  Joan M. Boneberg, M.S., CCC-SLP
ASHA Board Certified Speech Pathologist
Communication Coach
678.522.5955
www.speakingspecialist.com
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Communication for Success
