Valens Point
To The Point
Simple . Actionable . Measurable . Advice

In This Issue
Simple Advice
In The News...
Upcoming Events
Quick Links
Join Our List
Join Our Mailing List
July 2010
Greetings!


Welcome to the July 2010 Edition of 'To the Point'.   In this edition we introduce you to the concept of a "sell-able" business.   This is especially important if you are one of the many small business owners who are planning to sell your business in the next 3 to 5 years.

The New Year will be here before you know it and time spent planning now can only help you position your business for a better 2011. Get some encouragement - read our advice section.  

We hope you enjoy our brief newsletter.  Feel free to send any comments or thoughts, we would love to hear from you!

 

Regards,

The Valens Point Team


Feature Article

 
Is Your Business Sell-able?

There are between 7 and 8 million small business owners in the US.  Nearly 50% of these owners have stated that they would like to sell their business in the next 3 to 5 years.  It would be a good guess to say that nearly
100% of the owners would like to improve the performance of their business in some way.   It should be no surprise that these two outcomes, selling your business and the performance of your business, are closely tied.   What is surprising is that many business owners don't have good or well thought out strategies for affecting either of these outcomes.  The obvious questions:
  • Are you happy with the progress your business is making?
  • Is your plan to sell your business about five words - "I plan to sell my business"?
Many business owners think their businesses are doing okay but could do better and harbor hopes of selling (or be able to sell) for no less than $_____(you fill in the blank).  For most business owners the reality is quite different.  While they are very good at what they do (the service they deliver) they could use some help with the business end of things. Many are also disappointed to find when they start making inquires about selling their businesses their expectations regarding the value of their business is far greater than the value arrived at by the business brokers using standard valuation models. In fact if you spend any time talking to business brokers they will tell you that one of the biggest challenges they face is 'helping' prospective sellers come to terms with the actual value of their business.  Many don't and just disappear.

The Point...

Valens Point is founded on a very simple notion; If you want to sell your business your business needs to be sell-able. To become sell-able you need to transform your business into one that can demonstrate financial success independent of the owners.   To achieve this kind of transformation you need plans that are simple, actionable, and measurable. These plans do not have to be complicated.  In fact, the more simple your plan the more likely you will succeed in achieving your goals.   At the very least your plan needs to include these areas;

1.     Revenue Generation (marketing and sales)

2.     Growth and Profit

3.     Key Employees and Staffing

4.     Financial Impact

What is more important is that your plan is actionable and that you can measure progress.  For Valens Point, these are core principles and how we operate and how we believe small businesses should too.   In the future editions of To The Point we'll explore how three core values of Valens Point; Simple, Actionable and Measurable affect our business and can positively affect yours. 

Simple Advice: Making you business better     
 Planning for 2011

It's never too early to begin your planning for the future.  While 2011 is still months away, now is the time to dust off your plans and strategies and ensuring there still in tune with your business.    We're not the only ones.  In a recent article posted by SmallBizTrends they site evidence that a business plan doubles your chances for success (read here).    Frequently testing your business assumptions and refining where necessary will ensure you have a clear path to accomplishing your goals.  Begin by testing your target market and answering the following; 

·      Has the market changed? 

·      Is your company continuing to provide a product or service that is important to the market?

·      Are there new opportunities in this market that you can meet? 

Frequent updates to your business and marketing plans can mean huge increases in your business performance.  Now is the time to prepare for 2011 so it can be the best year ever.

In The News...
 Valens Point Expands their Leadership team

Established in 2007 and Headquartered in Reston, Virgina the leadership team now includes Debra Mendes, David Smith and Martin Steinhobel.  Their individual backgrounds and experiences enable them to bring unique strengths to Valens Point which have combined into a clear vision of bettering the lives of small business owners.   More information about the Valens Point team can be found on the our website.

Upcoming Events
The Referral Engine Book Referral Engine Power Groups


Referral Engine Power Groups enable participants to learn and implement systems to manage referrals.  These popular group learning sessions are based on the John Jantsch book The Referral Engine and are guided by Valens Point Duct Tape Marketing authorized coaches.  


The next session will begin August 25, 2010 and enrollment is limited.  Read more about our program or register here.




Valens Point Supports Susan G. Komen 3-Day for the Cure
3 Day
Each year a team of women walk 60 miles in 3 days to support finding a cure to end breast cancer.  On July 30th team "TOP Stepn For The Cure" will hold their annual Golf Tournament fundraiser.  They have a goal to raise $15,000 this year.  Valens Point is proud to be a gold sponsor this year.   For more information or make a donation visit www.HelpCureBreastCancerNow.com
Are there  topics you would like to read more about.  We'd love to include those topics in upcoming issues.  Please let us know by using the Contact Us form on our website. 
 
Sincerely,
 
The Valens Point Team
Save $100

Register for the August 25 Referral Engine Power Group session by August 13 and receive an immediate savings of $100.  Offer is limited to the first 10 enrollments.   Enroll here.


 
Offer Expires: August 13, 2010