November 2011  
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Ventura Botanical Gardens Fundraising Campaign Begins

 

ventura botanical gardens logoA fundraising campaign is underway to raise $500,000 to kick-start the Ventura Botanical Gardens at Grant Park.
 
A kick-off fundraiser was held recently at the home of Nan Drake, community relations director for Harrison Industries. Whisenhunt Communications helped to promote the event. Several guests made $1,000 pledges to get the campaign under way. The goal is to raise $500,000 by September 2012.

Ventura Botanical Garden fundraiser
Nan Drake addresses the audience as Ventura Botanical Gardens President Doug Halter looks on.
The gardens will focus on the five Mediterranean Biomes of the planet, which while covering only two percent of the earth's land mass, support 20 percent of the world's vascular plant diversity. Doug Halter, president of the Ventura Botanical Gardens, said the gardens, along with the spectacular location at Grant Park, promise to be a world-class destination.

The Ventura Botanical Gardens is a nonprofit organization dedicated to creating a botanical garden for the twenty-first century. Celebrating the Mediterranean Biome, the Gardens will occupy about 10 acres of Grant Park in Ventura, a site with spectacular views of the coast and Channel Islands. The project will improve accessibility to Grant Park and create new recreational opportunities including hiking, community gathering spaces, training, research, and educational programs.
 
To find out more, visit www.VenturaBotanicalGardens.com.

Helping host the event were Harrison Industries and Whisenhunt Communications. Food was provided by Watermark on Main, Plated Events by Chef Jason, Domino's Pizza, Crowne Plaza Ventura Beach Hotel and The Greek at the Harbor.

Town Hall Meeting Nov. 10

Addresses Water Future

Ventura Water Town Hall Meting GraphicVentura residents are invited to attend a Town Hall meeting that will focus on Ventura Water's new direction in water and wastewater management on Thursday, November 10 at 6 p.m. in the Community Meeting Room at Ventura City Hall, 501 Poli Street.
 
Representatives from Ventura Water will discuss how the recent settlement to protect the Santa Clara River Estuary will enhance Ventura's local water supplies by increasing water recycling of the highly treated water produced by Ventura's Water Reclamation Facility.
 
Representatives from public interest groups Heal the Bay and Wishtoyo Foundation's Ventura Coastkeeper Program will join City officials to discuss the major settlement points which include:
 
  • Creating opportunities for using 50-100 percent of the treated water for landscaping or other non-drinking uses to stretch water supplies and reduce the amount released into the Estuary.
  • Construction of treatment wetlands to improve water quality if any treated water is still released into the Estuary.
  • Working with Ventura Water customers to find the most responsible and sustainable solution for the health of the Estuary and Ventura's water supply by 2025.
  • The total estimated cost of $55 million, which may result in an additional cost of  $3.52 per month per average household until 2055. The different options to fund this program are being evaluated in Ventura Water's Cost of Service and Rate Design Study, which is underway.

The Ventura City Council is expected to vote on a final settlement Dec. 12. The public is encouraged to participate in the process and attend this Town Hall meeting. Visit www.venturawater.net.

Four Seasons Cleaners Aids Rotary's 'Coats for Kids' Project

 

Four Seasons Cleaners logoFor the eighth straight year, Four Seasons Cleaners - a new Whisenhunt Communications client - is assisting the Rotary Club of Ventura's "Coats for Kids" project by cleaning donated coats for free and organizing their distribution.
Rotary of Ventura and the International Rotry logos
Last year, 7,500 coats were given to children and adults in need in the greater Ventura community. This year's goal is to distribute 10,000 coats and jackets to organizations such as the Boys & Girls Clubs of Ventura and Oxnard, the Ventura County Rescue Mission, The Salvation Army, local churches, Casa Pacifica and other service organizations throughout Ventura County.

Coats for kids logoGot an unused coat or two taking up space in your closet? Bring them in to one of more than 40 collection sites the Rotary has set up at businesses, schools, government centers and public parks around Ventura County through Dec. 31.

To find a collection location, visit "Coats for Kids" on Facebook at www.causes.com/causes/391004-coats-for-kids.

Harrison Industries Diverts 98% of Waste at Avocado Festival 

 

Harrison's at the Avocado Festival
Donald Sealund (left) and Javier Arroyo were Harrison Industries' front men in the company's recycling efforts at the California Avocado Festival.
Harrison Industries' new motto is "Moving toward Zero Waste." Due to a new strategy Harrison unveiled to collect trash, recyclables and food waste at the 25th annual California Avocado Festival in Carpinteria on Oct. 7-9, the longtime Whisenhunt Communications client came incredibly close to achieving that goal - diverting 98 percent of waste generated at the festival from our landfills.

For the first time, Harrison placed recycling barrels around the festival grounds specifically for disposed food waste and paper products only. The barrels had yellow lids, and the 100,000 festival-goers were instructed not to place metals, glass or plastics in these barrels. The materials were delivered to our strategic partner Agromin, which is undertaking a pilot food waste program.

The barrels with the blue lids were for recyclables such as aluminum cans, glass bottles and plastic materials along with non-food trash. These materials were sorted at Harrison's other strategic partner, Gold Coast Recycling & Transfer Station.

In all, 11.24 tons - 8.66 tons of recyclables and 2.58 tons of food waste and paper products - were collected during the three-day festival.

CMH Runs 'Change & Reclaim' Art Exhibit through Dec. 3

 

Christine Leong painting
"Autumn Night," a painting by Christine Leong, is among the works on display at CMH's "Change and Reclaim" art exhibit through December 3.
"Change & Reclaim" is the theme of Community Memorial Hospital's newest art exhibit running through Dec. 3. The exhibit, a joint partnership between CMH, the Buenaventura Art Association and the Community Memorial Healthcare Foundation, is located on the first floor at Community Memorial Hospital, 147 N. Brent St. in Ventura.
 
All paintings and drawings are by local artists and are for sale throughout the exhibit. Proceeds from each sale go towards the maintenance of the program, local artists, Buenaventura Art Association and philanthropic support of CMH.
 
For the exhibit, local artists were asked, "Change & Reclaim: What does that mean to you?  Does it mean recycling waste for other uses? Does it signify our changing world, the environment... social... music, and of course, art? Or does it invite the viewer to refresh and 'change' their mood by looking at art? Did your mood change by creating this work?"
 
About 65 of these works from 30 local artists are on display, representing a variety of sizes, styles and mediums.
Issue: 28
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 Take Time to Tweet   

Twitter's reach is undeniable. Conservative estimates put its user base at 200 million registered accounts, and it's growing by the hundreds of thousands daily.

More than any other social network, Twitter was built for the relay of information - making it the perfect tool for not only journalists and bloggers for but PR professionals, as well.

At Whisenhunt Communications, we use the social network to tweet everything from clients' news to consumer information to fun facts.

Here are five marketing tips for tweeting out a press release, from PR Newswire: 

  • Tweet all the angles of the content to maximize interest in your message. Additionally, if the content includes infographics, photos or video, you can tweet those separate elements.
  • Spread multiple tweets out over time, to expose the content to the broadest possible audience. Remember that for many, Twitter is a real-time news service. Timing matters.
  • Use correct and effective hashtags (a hashtag is the # symbol) to make your content easy to find and trend. Take the time to research and identify (and then use!) the hashtags used by others when discussing the topic you're tweeting.
  • Structure the content to be Twitter-friendly. Encourage others to tweet your messages by offering plenty of "tweetable tidbits" like bullet points and well-edited headings.
  • Remember: short and sweet. Pithy tweets are catchy, and leave plenty of room to accommodate others to retweet (RT) the message. RTs are your friends!  
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Client News In This Issue
Ventura Botanical Gardens
Ventura Water
Four Seasons Cleaners
Harrison Industries
Community Memorial Hospital
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Stan Whisenhunt
Whisenhunt Communications