October 2011  
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Be a Part of Ventura's Water Future


Ventura Water logoThe public is encouraged to attend the first meeting of the new Ventura Cost of Service and Rate Design Advisory Committee. This important meeting is Wednesday, Oct. 12 from 6 to 8:30 p.m. at the City of Ventura Sanjon Maintenance Yard, 336 Sanjon Rd., in the Administration Building Assembly Room.
The nine-member, volunteer citizen's committee will study Ventura Water's nearly 20-year-old water rate structure. The study is about financial planning. It will estimate short- and long-term operational and capital project costs, to project how much revenue will be needed to keep Ventura Water's infrastructure and operations financially stable over the long term.
The rate study is needed to address issues related to aging infrastructure and rising costs. It follows a settlement between Ventura Water and groups seeking to protect the ecology of the Santa Clara River Estuary, where the river meets the Pacific Ocean. In August, Ventura Water, Heal the Bay and the Wishtoyo Foundation's Ventura Coastkeeper Program reached an agreement to resolve the groups' legal actions over the city's practice of discharging treated water into the Estuary. The parties will determine how much treated water can be reused and how much may be discharged, as well as encourage more water recycling. This is a positive step that will help the environment and protect our local water supplies for the future.
Ventura Water will need to build the infrastructure necessary by 2025 to accomplish these goals, with costs capped at $55 million. The citizens' committee will suggest ways to equitably fund necessary capital improvements.
Ventura is the largest city in Southern California that doesn't rely on imported water to meet local needs. The committee hopes Ventura residents will attend this meeting to help plan for the future of our water resources.

Harrison to Unveil New Food Waste Barrels at Avocado Festival


Harrison Industries' new motto is "Moving toward Zero Waste." To that end, the Ventura-based trash hauling firm and Whisenhunt Communications client is unveiling a new strategy to collect trash, recyclables and food waste at the 25th annual California Avocado Festival in Carpinteria on Oct. 7-9.

For the first time, Harrison is placing recycling barrels around the festival grounds specifically for disposed food waste and paper products, which will be composted. You will know the barrels by their yellow lids.  Please do not place metals, glass or plastics in these barrels.

Place metals, glass and plastics along with non-food trash in the barrels with the blue lids. They will be sorted at Gold Coast Recycling for recyclables.

Please follow these guidelines. Harrison Industries needs the help of all Avocado Festival-goers to make this new recycling strategy a success. If you put it in the right barrel, it will get recycled!
food waste recycling with Harrison at the Avocado Festival

10th Annual Caregivers Sailathon is Oct. 9


caregivers sailathonThe 10th annual Caregivers Sailathon will be held on Sunday, Oct. 9. The event annually raises funds to help area senior citizens.

The skippers meeting will be at the Pierpont Bay Yacht Club at 8:30 a.m., and the action begins at noon off the Ventura Pier.

Boats will sail as many laps as they can from noon until 2 p.m. Later, skippers and crews will meet at the Ventura Harbor Marina & Yacht Yard (formerly Anchors Way Marine) for a reception beginning at 3 p.m. The Sadove family, which recently acquired a master lease which includes the yacht yard, are major sponsors of the Sailathon.

Spectators can view the Sailathon from the Ventura Pier, where they will have a bird's-eye view of boats traversing a triangular course.

The event features music, food, desserts from Savory Bakery, a free wine tasting from Kenneth-Crawford Winery and an array of raffle prizes.

Caregivers, a volunteer organization which assists the elderly, was established in 1984. Thanks to the many volunteers working with the program, seniors receive in-home assistance and transportation to medical appointments. Program Coordinators also work to connect seniors to local services in the community such as The Brown Bag Program, Cal-Fresh, Senior Nutrition, Shop Ahoy, In-Home Support Services and many more.

For more information on the 10th Annual Caregivers Sailathon, call Terri Keffer at (805) 658-8530, or visit www.vccaregivers.org.

Women's Cancers the Focus of CMHS Symposium on Oct. 15


cmhs cancer symposiumLearn more about the cancers that affect women at a free symposium Community Memorial Health System is holding on Oct. 15 at the Ventura Beach Marriott. Physician presentations on diagnosis, prevention and the latest treatments will be brought together in one event.
Patients, their families, the public, caregivers and medical professionals are encouraged to attend. The symposium begins with registration and a continental breakfast at 7:30 a.m. The program begins at 8 a.m. and runs through 1 p.m.
Featured topics presented by local expert physicians include: Nutrition and Cancer; Women and Lung Cancer; Breast Cancer Breast Reconstruction; HPV: The Story of Virus to Cancer to Prevention; Ovarian Cancer; and Overview of Uterine Cancer Resources for Women with Cancer
The Ventura Beach Marriott is located at 2055 Harbor Boulevard in Ventura. Seating space is limited and reservations are required. Call 805/652-5385, or visit www.cmhshealth.org/rsvp.
Issue: 27
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 The Message Hasn't Changed,
Just the Means of Delivery 


Stan Whisenhunt
Stan Whisenhunt

The world and how we communicate in it has changed quite a bit since I founded Whisenhunt Communications 20 years ago. One thing, however, is constant: there will always be a need for thoughtful words to communicate ideas and enhance a business's or organization's identity.

That doesn't change because we now read newspapers online as well as in print, or because we "message" people on Facebook or by text instead of by telephone answering machine. Even in a down economy, carefully crafted words can boost your visibility and interest in your organization and get your message out to a targeted audience - especially at a time when a boost in business can be needed the most.

Words are still important no matter where they appear, whether it's in a press release, a Facebook posting, a blog or a newsletter story. Words are especially powerful when placed in an attractive frame designed by Whisenhunt Communication's expert graphic designers.

The media may have changed but the message remains the same. Whisenhunt Communications is here to help you deliver that message, whether it's by e-blast, print newsletter, snail mail, brochure, flier or some other means. Contact us to get your message out.   

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Client News In This Issue
Ventura Water
Harrison Industries
Caregivers Sailathon
Community Memorial Health System (CMHS)
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Visit Whisenhunt Communications' Web site www.whizcomm.biz.

Read about the company and its team of media and graphics experts.

Founded in 1990, Whisenhunt Communications specializes in helping businesses, school districts, governmental agencies and nonprofit organizations reach targeted audiences.

The firm's many diverse clients make enormous contributions to the community and the public relations firm has been instrumental in helping them accomplish their goals.

All Whisenhunt associates have extensive experience with print and digital media. 
Stan Whisenhunt
Whisenhunt Communications