May 2011  
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Major Law Firm Selects  

WC for Marketing Services 

Whisenhunt Communications is presently working on a new marketing plan for the law firm of Wasserman, Comden, Casselman & Esensten, which has an office in Oxnard.
WCC&E Partners
(L to R) Steve Wasserman, Robert Esensten, Leonard Comden and David Casselman

WCC&E, a full-service law firm, was founded in 1976 and is helping clients with a variety of legal issues including appeals, real estate, intellectual property, mergers and acquisitions, labor, family law, landslide litigation, trusts, estate planning, class actions and personal injury. WCC&E also has offices in Tarzana, Alhambra, China and Israel.

The three attorneys based in the Ventura County office - Managing Partner Gregory Ramirez and associates James Perero and Jessica Arciniega - were featured earlier this month in a special section of the Pacific Coast Business Times newspaper highlighting professionals in the tri-counties. Ramirez is currently the vice chair of the Ventura Planning Commission and a longtime supporter of the Oxnard Boys & Girls Club, as well as a longtime and noted attorney in the tri-counties.

WCC&E's Oxnard office is located at 300 East Esplanade Drive, Suite 1960. Call (805) 988 - 0285 or visit.

All American Ballet School
Holds Summer Camps 

All American Ballet Summer CampsThe All American Ballet School on Eastman Avenue in Ventura is offering ballet and art summer camps for girls and boys, ages 3 and above, at every level of proficiency. Ads for the program have been designed and placed by Joan Phelps, a graphic artist with Whisenhunt Communications.
Camps are scheduled as follows: Pre-ballet and Level 1 camps are the weeks of June 20-24 and June 27-July 1. The Level 2 camp will be July 11-15 and the Level 3 camp is July 18-22. The Level 4 and Advanced camp will be Aug. 8-12.
To learn more about the camps, including hours and fees, contact All American Ballet School at (805) 650-6316 or at

Rose Society Promotes Youth Gardening with New Brochure 

TVRS Youth BrochureThe Temecula Valley Rose Society has a new full-color brochure, designed by Whisenhunt Communications graphic artist Cindy Daly and written/photographed by Amy Bentley, highlighting free fun and educational activities for children at the Rose Haven Heritage Garden in Temecula.

Rose Society volunteers present morning programs for youths on the third Saturday of the month, teaching children about seeds, plant care and planting, and other gardening topics. Children get to hike around the garden, explore the plants and reflecting pond, look for tadpoles and enjoy hands-on outdoor activities.

The Rose Society wanted to spread the word about these free programs with a colorful brochure that members can hand out to schools, Scouting groups and others. High school students can also earn community service hours by volunteering to help clean up or weed at the Rose Haven Heritage Garden. To contact the Rose Society, please go to

CMH's 'Renew' Art Exhibit
Runs Through June 4

The Nest
The Nest
Paintings and drawings celebrating the cycle of nature are on display for public viewing on the first floor of Community Memorial Hospital as the Community Memorial Healthcare Foundation presents its "Renew" art exhibit through June 4.
The exhibit is a joint partnership between CMH, the Buenaventura Art Association and the Community Memorial Healthcare Foundation.
All paintings and drawings on display are by local artists who were invited to submit their literal or symbolic interpretation of renewal and its rejuvenating impact. Proceeds will be used for future exhibits as well as to benefit local artists, the Buenaventura Art Association and the Foundation's philanthropic efforts.
CMH has been holding art exhibits in its first-floor hallways since December 2008. Joan Phelps, a graphic artist for Whisenhunt Communications, was instrumental in initiating the ongoing exhibits through the Ventura Chamber of Commerce's Leadership Ventura program.
Community Memorial Hospital is located at 147 N. Brent St. in Ventura.

Harrison Industries Earns County Climate Change Action Award

Harrison Climate Award
Jim Harrison and Ralph Harrison of Harrison Industries accept the County Climate Change Action Award from Supervisors (from left) Steve Bennett, John Zaragosa, Peter Foy, Kathy Long and Linda Parks.
The Ventura County Board of Supervisors has honored Harrison Industries with its 3rd Annual Climate Change Action Award for the steps Harrison is taking to measure its carbon footprint and to help its client cities meet anticipated future regulations.
Whisenhunt Communications nominated Harrison in the "Sustainable Business Practices" category and the Ventura-based trash-hauling company was honored by the board at its April 19 meeting. Harrison President Ralph Harrison and Vice President Jim Harrison were on hand to accept the award.
"This program seeks to recognize individuals, businesses and groups inside and outside of government in Ventura County who are making significant contributions to improve our environment by altering their carbon footprint and combating climate change," said First District Supervisor Steve Bennett.
Trash collection and recycling practices have had a major positive impact on the environment for over two decades, and last year marked a major milestone for Harrison Industries. In 2010, it earned Climate Registered status for taking voluntary steps to measure our carbon footprint, ensuring that we are moving toward compliance of Assembly Bill 32, the California Global Warming Solutions Act. The Climate Registry is a non-profit organization that operates the only carbon footprint registry in North America.
By understanding what emissions are being generated by its operations and that of its business partners, Gold Coast Recycling & Transfer Station and Agromin, Harrison sees where processes can improve and emissions can be reduced through fleet fuel changes, energy efficiency at its offices and other practices. Even before seeking Climate Registry status, Harrison began replacing many diesel trucks with vehicles that run on cleaner-burning liquefied natural gas and in 2006 opened the first LNG fueling station in western Ventura County.
Issue: 22
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The Press Release


Press releases, also sometimes called "news releases," are a staple in marketing and they remain an effective way of getting your news out. Make no mistake about it - newspapers and other local print media are not the only venues for a good press release. 


A well-written press release is useful in many ways. Your business or non-profit can, of course, send it to the local and regional newspapers and trade magazines. A press release also can be sent to a television station, radio station, blog or news website, as well as to other businesses you work with, local elected officials, your friends, co-workers, City Hall officials and your Facebook page. Also some Chambers of Commerce have newsletters and will run press releases from their members.


Make sure your press release offers new information that is placed prominently in the headline and first paragraph. Editors and bloggers look for stories that tell people something they don't already know, so make sure your news release isn't rehashing old news.


Also, if you can peg the timing and subject of your press release to a current event or trend already in the news, that may help get an editor's attention. It's also helpful to include electronic images of the person, event or place you are writing about. For TV coverage, video clips are a must.


You could try writing and distributing your press releases, or you may prefer to have the professional writers at Whisenhunt Communications create and distribute them for you.

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Client News In This Issue
Law Firm of Wasserman, Comden, Casselman & Esensten
All American Ballet
Temecula Valley Rose Society (TVRS)
Community Memorial Hospital (CMH)
Harrison Industries
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Visit  Whisenhunt Communications'
Web site,

Read about the company and its team of media and graphics experts.
Founded in 1990, Whisenhunt Communications specializes in helping businesses, school districts, governmental agencies and nonprofit organizations reach targeted audiences.

The firm's many diverse clients make enormous contributions to the community and the public relations firm has been instrumental in helping them accomplish their goals.

All Whisenhunt associates have extensive experience with print and digital media.
Stan Whisenhunt
Whisenhunt Communications