November 2010
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Humane Society to Hold
Two 'Santa Paws' Fund-raisers
in December

Humane Society Santa PawsThe Humane Society of Ventura County will hold its third annual "Santa Paws" fund-raiser during the first two Sundays in December where pets - along with their families - can have their pictures taken with Santa.

The first "Santa Paws" event will be held Dec. 5 at the Ventura Beach Marriott Hotel, 2055 East Harbor Boulevard, Ventura. The second is set for Dec. 12 at the Humane Society of Ventura County's shelter at 402 Bryant Street in Ojai. Both will be held from 10 a.m. to 3 p.m.

The cost is $20 for one 4 x 6 photo, but for an additional donation of $10 or more, families can have a compact disc containing all the digital photos taken of them. Photos and CDs will be ready to take home on the same day.

Greg Cooper, a professional photographer who also teaches at the Brooks Institute in Ventura, is the photographer.

Proceeds go to the care of animals in need throughout Ventura County.

For more information, call 646-6505 or 656-5031.
Moorpark Makes All Grade Schools for Choice

Moorpark Unified School District logoThe Moorpark Unified School District is all about choice.

With the recent approval of several federal public education grants, the district's two remaining neighborhood schools, Arroyo West and Campus Canyon elementary schools, will transition into magnet schools, each with a different specialized educational focus.

This means that all of the district's six elementary schools (Arroyo, Campus Canyon, Flory Academy of Sciences and Technology, Walnut Canyon Performing Arts and Technology Magnet, Peach Hill Academy and Mountain Meadows School) will be schools of choice, where parents can select which educational experience best serves their children.

Moorpark's elementary schools currently serve students from kindergarten to fifth grade. With changes coming, Campus Canyon will add another grade of instruction to its curriculum over the next three years, starting in the 2011-2012 school year, until it becomes a K through 8th grade school.

Over the next three years and with the grants' support, Whisenhunt Communications will help the District with a citywide public information campaign to alert all residents of the exciting changes happening to the elementary schools. Through informational brochures, public presentations and community outreach, the District will provide the clearest information possible on the different areas of focus each campus offers its students. All information will be offered in English and Spanish to accommodate the District's diverse population.
Gold Coast Recycling
Celebrates 20th Anniversary
with Cities and Counties

Harrisons at the Gold Coast Recycling 20th anniversary celebration
Three generations of the Harrison family celebrated Gold Coast Recycling's 20th anniversary. They included, front row from left: Darren, Donnie, Danny and David Harrison. In back are Lynn and Myron Harrison, Caren Carlson, Jim, Ralph, George and Tom Harrison.
Gold Coast Recycling and Transfer Station
, established in 1990 to help local cities and the County of Ventura meet state mandates to cut the amount of trash they send to landfills in half, held a 20th anniversary celebration on Oct. 27. Whisenhunt Communications crafted the invitations and publicized the event to the media.

Gold Coast and business partner Harrison Industries honored the cities they serve - Ventura, Thousand Oaks, Camarillo, Camarillo, Ojai, Santa Paula, Carpinteria, Santa Barbara and Goleta - as well the Counties of Ventura and Santa Barbara, with Certificates of Appreciation during the event held at the state-of-the-art 75,000-square-foot facility in Ventura.

Ralph, Jim and Myron Harrison also presented certificates to representatives from several other government entities, school districts, regulatory agencies and businesses for helping the cities and county exceed the trash diversion goals of California Assembly Bill 939, passed in 1989. They included: California State University Channel Islands; Ventura College; the Ventura Unified School District; the Ventura Regional Sanitation District; the Channel Islands Beach Community Services District; Naval Base Ventura County; Ventura and Carpinteria State Beaches; the Limoneira Company, Agromin Premium Soil Products; the Ventura County Fair and local Chambers of Commerce.

In Gold Coast's first full year of business in 1991, it recycled 25,200 tons of materials; in 2009 it recycled 87,400 tons. As a result of the large increase, Gold Coast's franchise clients have exceeded AB 939's mandates.

Mark Leary, deputy director of permits and certification for CalRecycle, told the large audience that, "Yeah, AB 939 worked. Thanks for fulfilling the dream."

Presenting Gold Coast with special commendations were County Supervisors Kathy Long and Steve Bennett  and representatives from the offices of Congressman Elton Gallegly and state officials George Runner, Pedro Nava, Audra Strickland and Tony Strickland.
Mel Sheeler Elected to
Oxnard Chamber Board

Mel SheelerMel Sheeler, owner of Sheeler Moving and Storage in Ventura, has been active for years in Ventura County's business and charity communities, giving an untold number of hours to help many worthy causes and business endeavors.

Now, Sheeler is taking on a new leadership role: board member for the Oxnard Chamber of Commerce.

"It's an honor to be able to work with the business community in Oxnard as well as Ventura and try to help our region become more prosperous and attractive to the business community," said Sheeler, who will be installed in December.

This is the first time Sheeler has held a major leadership role with the Oxnard Chamber although he has been a member since he founded Sheeler Moving and Storage in 2003. Sheeler also is a member of the Oxnard Chamber's Chairman's Circle and he serves as the co-chair of the Ventura Chamber's Economic Development Committee.

Sheeler is well known locally for spearheading numerous events and charitable efforts over the years to benefit the Ventura Boys & Girls Clubs, the Police Activities League, the Neonatal Intensive Care Unit at Community Memorial Hospital, arts events and many others. He is a former Ventura Chamber Citizen of the Year.

Sheeler is an agent for Indiana-based Wheaton World Wide Moving. E-mail Mel Sheeler at
CMHS Offering Free Heart Screenings at its CFH Offices

Centers for Family Health logoHeart disease continues to be the No. 1 killer of American men and women. Last year 750,000 American died from heart disease and almost half had no symptoms prior to their first event, which was death. To help you reach the goal of preventing this from happening to you, Community Memorial Health System is offering free HeartAware screenings at its Centers for Family Health offices monthly.

The free screenings take place at the following Centers for Family Health locations on the following Saturdays, from 9 a.m. to 1 p.m.:
  • Dec. 11 - at 3641 W. 5th St., Oxnard;
  • Jan. 29 - at 138 West Main Street, Ste. E, Ventura;
  • Feb, 26 - at 120 N. Ashwood Ave., Ventura;
  • March 26 - at 2361 E. Vineyard Ave., Oxnard;
  • April 30 - at 2921 S. Saviers Rd., Oxnard.

The Mini HeartAware screening is designed to determine your risk factors for developing heart disease which can lead to a heart attack or stroke. Once a HeartAware risk assessment is taken, each participant is given a personalized and confidential report that indicates their overall risk of developing cardiovascular disease, as well as ways to reduce it.

The mini HeartAware screening includes: Total cholesterol and glucose for non-fasting and for fasting with appointments: total cholesterol, triglycerides, HDL, LDL and glucose, bilateral blood pressure, rhythm check if needed, cardiac auscultation, weight, fat percentage and BMI. Also offered is individualized education towards achieving optimal cardiac well-being of health.

There are no advance requirements necessary; however, reservations to each scheduled event are limited. Call 805/667-2818 or go to to schedule your heart screening.
OUHSD Students Prep for College at Higher Education Event

OUHSD college fairIt's never too early to think about college. Keep your grades up. Avoid "Senioritis." Do not miss application deadlines.  Apply for as many scholarships as you can. Don't be shy - ask questions.

Those were messages stressed repeatedly to about 500 high school students - and their parents - who attended the Oxnard Union High School District's second annual Higher Education Family Event held Oct. 20 at the Oxnard Performing Arts Convention Center.

Whisenhunt Communications covered the event and crafted a story that appeared in the Ventura County Star's "Communities" section on Nov. 3.

During hour-long presentations - one made in English and one made in Spanish - students and parents learned about college admission requirements as well as financial aid and scholarship opportunities that are available to them. They also heard about special programs and services colleges offer.

A College Fair followed, with representatives from close to 20 colleges and universities on hand to provide information and answer questions about their schools. Area schools like California State University Channel Islands, California Lutheran University and UC Santa Barbara had tables, but so did faraway schools like California State University Chico and Humboldt State University.
Issue: 16
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 Whisenhunt Elected to Life Membership at Ventura Yacht Club
Stan WhisenhuntStan Whisenhunt, who founded Whisenhunt Communications in 1990, was elected to Life Membership in Ventura Yacht Club last month.

An avid sailor, Whisenhunt has been a member of the yacht club since 1981 and served as commodore in 1988. He has chaired numerous committees and currently serves on the board of directors and is chair of the race program and editor of the club's newsletter.

Prior to starting Whisenhunt Communications, Whisenhunt worked for the Ventura Star-Free Press for 24 years, the last 17 as managing editor.

Active in the community, he has served on the boards of directors of the Ventura Chamber of Commerce, Ventura Boys & Girls Clubs and United Way. He also served as a commissioner on the Ventura Port District.

Stan and his wife, Sherry, love to cruise their 36-foot sailboat and race together on a smaller 24-footer. They also are avid skiiers.
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Client News In This Issue
Humane Society of Ventura County
Moorpark Unified School District
Gold Coast Recycling
Mel Sheeler
CMHS Centers for Family Health
Oxnard Union High School District
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Whisenhunt Communications