September 2010
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Big Bad Voodoo Daddy
to perform at CMH's
Benefactors' Ball

CMH Benefactor's BallThe Community Memorial Healthcare Foundation is holding its 37th annual Benefactors' Ball on Saturday, Sept. 25, with proceeds used to purchase a new ultrasound unit for Community Memorial Hospital's Intensive Care-Critical Care Department.

Ventura recording artists Big Bad Voodoo Daddy, an internationally contemporary swing band, will perform at this year's event, which is departing from its past formal black-tie and gown tradition to a more casual environment.

The Benefactors' Ball will feature fine wine and gourmet cuisine from around the world. Festivities begin with a reception at 4 p.m. under the "Big Tent" on the actual site of the new Community Memorial Hospital. Dinner is set for 5 p.m., with Big Bad Voodoo Daddy performing its unique brand of swing music starting at 6 p.m.

The Benefactors' Ball represents an opportunity for residents to support community-based healthcare. Every year hospital and community leaders from all over Ventura County gather for a night of dining, live music and dancing.

Tickets can be bought individually, or by table of eight. Sponsorships also are being accepted. For ticket or sponsorship information, visit or call the Community Memorial Healthcare Foundation at 667-2881.
Harrison's Fall 'Trash Flash' Spotlights Local Recycling Center

Harrison Trash FlashWhisenhunt Communications has finished crafting the latest edition of "Trash Flash," Harrison Industries' quarterly newsletter that provides its customers with the latest in trash collection and recycling information.

The fall 2010 "Trash Flash" is for Harrison's commercial customers in the cities of Ventura, Camarillo, Ojai, Fillmore, Santa Paula and Carpinteria. The top story showcases Gold Coast Recycling Center and Transfer station in Ventura, a business partner of Harrison that is celebrating its 20th anniversary in October.
Gold Coast Recycling is a state-of-the-art, 75,000-square-foot facility located on 7.8 acres at 5275 Colt Street in Ventura. It processes more than 70,000 tons of recyclable materials each year. It has achieved this through its partnership with Harrison, which was among the first trash haulers in California to institute a successful, three-barrel residential curbside recycling program for trash, recycling and yard waste.

Harrison, one of the largest and oldest family-run trash-hauling companies in the United States - it was founded in 1932 - also is known for its innovative "Unicycling" and C & D - "construction and demolition" - recycling programs for businesses.

Harrison's winter 2010 edition of "Trash Flash" for residential customers comes out in December.
Temecula Valley Rose Society's Last Rose of Summer, Oct. 9

TVRS Last Rose of SummerThe Temecula Valley Rose Society is preparing for its annual Last Rose of Summer event at the Rose Haven Heritage Garden in Temecula on Saturday, Oct. 9. Guests at this fun yearly event will enjoy live music, food, drinks and good company outdoors amid a sea of colorful blooms. Guests also can participate in a silent auction for a variety of gifts. The event is from 4 to 6 p.m.

The Last Rose of Summer raises funds for the Rose Society, which maintains a public garden with more than 2,000 rose bushes, a Reflecting Pond, and a drought-tolerant garden. Visitors to Rose Haven are always welcome.

Santa Paula High Adds More than 100 New Computers

SPHS computersWhen students went back to school at Santa Paula High this fall, they started using more than 100 new computers installed on campus in various classrooms.

New Dell computers are available for student use in the schools' main 32-station computer lab in Room 126. The new lab also features an LCD projector to help teachers guide student instruction.

There are also new computers and an LCD projector in Dan Sillars' 38-station computer literacy classroom shared by Independent Study students who take online Cyber High courses.

And, 10 new computers line a wall in Santa Paula High's library, plus 10 more are in the school's Career Center.

What's more, three new computers have been added to all five Special Education classrooms, bringing the total number of new Dells for students on campus to more than 100.

Bringing new, state-of-the-art computer equipment to campus has been a focus of the Santa Paula Union High School District in recent years. Two years ago, Mike Torres' computer art classroom was refurbished with new computers, and last spring, new computers were installed in Gilberto Elizarraraz's classroom for Migrant Education students.

An article about the new school computers is one of many informative stories included in the SPUHSD's fall newsletter, produced by Whisenhunt Communications.
Issue: 14
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  E-mail Remains
a Marketing Mainstay

Small email graphicIn marketing, folks are constantly scrambling for fresh ways to pitch their products and services. They spend time updating Facebook pages and tweeting bite-size pieces on information.

New media technologies are effective to a degree in advancing product and service branding. But when it comes to taking good old-fashioned story-form information to the consumer, all points lead back to e-mail, e-blasts and e-newsletters.

Nearly 30 years into its existence, e-mail remains the marketing mainstay. Published reports from Email Marketing Reports and Pingdom estimate that some 1.4 billion people had active e-mail addresses in 2009, up 7.7 percent from 2008. E-mail usage is expected to grow 35.7 percent to 1.9 billion by 2013.

By comparison, Twitter has 25 million users. Facebook has an estimated 350 million, but most people still use Facebook for social fun.

"Smart phones" have also given a boost to e-mail marketing. According to a Pew Research Center study completed Jan. 19, 2010, 37 percent of adult cell phone owners are now considered "on-the-go" consumers who regularly access their e-mail from their phones.

It makes sense to amass as many e-mail addresses as you can and promote your goods, services and news through stories - just like this one - created for e-mail, e-blasts and e-newsletters, again - just like this one for Whisenhunt Communications.

At Whisenhunt Communications, we create our own monthly e-newsletter and maintain an e-mail database. We can do this for you too. E-mail us at
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Client News In This Issue
Community Memorial Healthcare Foundation
Harrison Industries
Temecula Valley Rose Society
Santa Paula Union High School District
Check Out WC's
Web Site

Visit  Whisenhunt Communications'
Web site,

Read about the company and its team of media and graphics experts.
Founded in 1990, Whisenhunt Communications specializes in helping businesses, school districts, governmental agencies and nonprofit organizations reach targeted audiences.

The firm's many diverse clients make enormous contributions to the community and the public relations firm has been instrumental in helping them accomplish their goals.

All Whisenhunt associates have extensive experience with print and digital media.
Stan Whisenhunt
Whisenhunt Communications