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E-mail Remains a Marketing Mainstay
 Sometimes simple really is better.
In marketing these days, folks are constantly scrambling for
the next big thing, finding fresh ways to pitch their products and services to
a vast marketplace. They spend their days updating Facebook pages and tweeting,
acting as founts of bite-size facts and figures.
Studies support the use of new media technologies as
effective to a degree in advancing product and service branding, but when it
comes to taking good old-fashioned story-form information to the consumer, all
points lead back to the e-mail - and its offshoot e-blasts and e-newsletters.
Nearly 30 years into its existence, the Internet-based e-mail
remains the marketing mainstay; published reports from Email
Marketing Reports and Pingdom
estimate that some 1.4 billion people had active e-mail addresses in 2009, up
7.7 percent from 2008, and e-mail usage is expected to grow 35.7 percent to 1.9
billion by 2013.
By comparison, Twitter even after an explosive growth in the past two years
has 25 million users. The burgeoning Facebook has an estimated 350 million, but
most still use it as a social site rather than for product or service
marketing.
For business marketing, e-mail is the mother lode, on par
with the telephone. And our evolving "smart phones" have brought e-mail full
circle. According to a Pew Research Center study completed Jan. 19, 2010, 37
percent of adult cell phone owners are now considered "on-the-go" consumers who
regularly access their e-mail from their phones.
Considering these facts, it makes simple sense to amass as
many e-mail addresses as you can and promote your goods, services and news
items via stories - just like this one - created for e-mail, e-blasts and
e-newsletters.
At Whisenhunt Communications, we create our own e-newsletter
- and we are available to help create yours. For details, e-mail
swhisenhun@aol.com.
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Actor Zachary Levi is Grand Marshal of St.
Patrick's Day Parade
 Zachary Levi, an actor best known for his television
role as Chuck Bartowski in the NBC action-comedy "Chuck," was grand
marshal of the 22nd annual St. Patrick's Day Parade on March 13 that drew
thousands of spectators to Downtown Ventura.
Levi, who grew up in Ventura and graduated from Buena
High School in 1998, led the parade of 91 entries seated in a convertible next
to his sister Shekinah. The 29-year-old actor's grandmother, Patricia Troxell,
was one of the founders of the parade.
Co-chairs of the big parade are Ventura City Councilman
Jim Monahan and Nan Drake, community relations director for Harrison Industries.
Whisenhunt Communications created the St. Patrick's Day
Parade's official Web site. To see pictures from this year's parade and for more
information on the event, visit www.venturastpatricksdayparade.com.
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VCOE Focuses on Budget,
Student Achievement
 Tackling the budget issues pervading California's education system at
the county level, the Ventura County Office of Education released its Focus on
Education community newsletter on Feb. 17.
This 12-page insert in the Ventura
County Star provided an overview of how local public schools have been affected
by the budget cuts and what often innovative approaches the districts have
taken to maintain Ventura County's high quality of education. Even with the
constant challenges presented by declining enrollment and decreased funding,
Ventura County schools have continued to maintain or improve their students'
standards when compared to their peers statewide.
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Ventura Law Firm Welcomes
New Associates
 The Ventura law firm of
Ferguson Case Orr Paterson LLP is pleased to welcome two new associates, Joanna L. Orr and John A.
Hribar.
Ferguson Case Orr Paterson LLP is one of Ventura County 's largest law firms, with 25 attorneys handling a
range of business, tax, family law, estates and trusts, criminal law employment,
personal injury and other legal matters.
Joanna L. Orr spent more
than five years working for a Los Angeles firm where she engaged in a varied
practice including taxation, business transactions and general civil
litigation. In 2003 Joanna received her Juris Doctorate from the University of
California, Davis, King Hall School of Law. While in law school, Joanna
interned at the Franchise Tax Board, gaining valuable insight into California
taxation. In 2004 she earned a Masters of Law in Taxation from Georgetown
University in Washington, D.C., where her graduate thesis examined state
taxation of gambling and Indian gaming in California .
A member of the State Bar of
California since 2003, Joanna is also member of the Ventura County Bar
Association, Women Lawyers of Ventura County and the CPA/Law Society of Ventura
County.
John Hribar worked as an
attorney in the litigation department of a large Los Angeles law firm. He
represented clients in a wide variety of industries at all stages of litigation
with an emphasis on complex civil litigation and white collar criminal defense.
John has also worked with the judiciary, completing a one-year federal district
court clerkship with Judge Dale S. Fischer in Los Angeles .
John graduated from UCLA
School of Law with Order of the Coif honors and has been a member of the
California Bar since 2003. John also belongs to the Ventura County Bar
Association.
Ferguson Case Orr Paterson LLP is located at 1050
South Kimball Road in east Ventura . Visit www.fcoplaw.com or call 805-659-6800.
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Mantooth
Runs Unopposed for Election
 Ventura County Superintendent of Schools Stan Mantooth will
run unopposed June 8 in a countywide election to retain the seat he was
appointed to in June 2008. Prepared for a possible election battle, Mantooth
thanked his supporters, citing strong early endorsements and successful
fundraising as two reasons that no one chose to run against him.
"Please
also know that your confidence will sustain my dedication to serving our
students, schools and communities for several years to come," he wrote after
learning that no one else had filed for the election by the March 12 deadline.
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CMH Holding 'New
Beginnings' Art Exhibit through June 5
 Paintings and drawings celebrating spring as the season
of rebirth, renewal and rejuvenation are on display for public viewing at
Community Memorial Hospital as the Community Memorial Healthcare Foundation
presents its "New Beginnings" art exhibit through June 5.
The exhibit is a joint partnership between CMH, the
Buenaventura Art Association, the Ventura Chamber of Commerce's Leadership Ventura and the Community Memorial Healthcare Foundation.
All paintings and drawings on display are by
local artists, with proceeds to be used for future exhibits as well as to
benefit local artists, the Buenaventura Art Association and the foundation's philanthropic
efforts.
Painting above: "Beginnings," by Myra Cambianica
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Writer Does
Not Live by Pen Alone
Besides being a writer and editor at Whisenhunt Communications, Jake Finch is an award-winning quilter, three-time author,
quilt magazine writer/editor and a national quilt teacher. A quilter for more
than 20 years, Jake's love of the cloth merged with her writing career after
the birth of her daughter nine years ago.
With more time on her hands at home (during
those too short naptimes!), she designed quilt patterns and innovative
projects. A book proposal to her favorite quilt publisher on quilted book
covers, Fast, Fun & Easy Book Cover
Art, was accepted on the first round and Jake started writing about and
designing quilt patterns in a big way. Her second book, Comfort Quilts from the Heart, provides quilt projects to help
people who are sick. Her third book, Quilting:
200 Questions and Answers, is not yet released.
Teaching is the natural off-shoot for a
professional quilter and Jake travels to quilt guilds and shows throughout the
country showing others how to unleash their creativity and kindness through
quilting and sewing. It's an industry that's changed greatly in the last 30
years, becoming more modern in style and tech-savvy in practice and Jake is
excited to see that quilts aren't just for beds anymore.
Her Web site is www.jakefinchdesigns.com.
Photo by
Juan Carlo,
courtesy of the Ventura County Star.
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Check Out WC's
Web Site
Don't forget to visit Whisenhunt Communications'
Web site, www.whizcomm.biz.
Read about the company and its team of media and graphics experts.
Founded in 1990, Whisenhunt Communications specializes in helping businesses, school districts, governmental agencies and nonprofit organizations reach targeted audiences.
The firm's many diverse clients make enormous contributions to the community and the public relations firm has been instrumental in helping them accomplish
their goals.
All Whisenhunt associates have extensive experience with print and digital media.
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