September 2009
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Welcome to Another News Flash

Whisenhunt Communications welcomes you to another edition of News Flash, which we will produce periodically to report on news from our clients and our communications team, offer some marketing tips and other tidbits of interest.

If you have others in your business or organization - or anyone else for that matter - who you think would like to receive it, please provide us their e-mail addresses by clicking on the "Join Our Mailing List" button on the right and we will include them.
Humane Society to Hold Annual Fundraiser on Sept. 27

Cats & Hounds logoThe Humane Society of Ventura County will hold its third annual fundraiser on Sunday, Sept. 27. Proceeds go to the care of animals in need throughout Ventura County.
The "Cats in the Canyon & Hounds in the Hollow" event, which will feature an Italian buffet, entertainment and a silent auction, will run from 2 to 5 p.m. at Boccali's Restaurant at 3277 Ojai-Santa Paula Road in Ojai. Attendees also will get a chance to visit with animals from the nonprofit's shelter.
Tickets purchased in advance are $40 for adults and $20 for children 12 and under. Tickets bought on site will be $50 and $25, respectively.
For tickets or more information, call 646-6505.
Whisenhunt Communications Helps Pinnacle Holdings with SEO Web Writing

Pinnacle Holdings logoWhisenhunt Communications has moved into a new and fast-growing area of technical media work: SEO Web writing and Internet marketing.
SEO stands for "search engine optimization," a rapidly growing form of Internet marketing. This requires specialty writing using certain "keywords," or special words and phrases, for a search engine such as Google or Yahoo to recognize, with the goal of winning a higher placement on a search list from the search engine. The ultimate goal is to drive increased traffic to your Web site.
Typically, the earlier or higher up a Web site appears in the search results list, the more visitors that site will receive from the search engine. SEO may target different kinds of searches, and this gives a Web site better Web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Whisenhunt Communications is writing articles for Pinnacle Holdings, which owns and manages luxury apartment buildings in Tempe, Arizona. Please visit to read our story about outdoor recreation areas near the Boulder Creek Apartment Homes in Tempe. After learning about the great recreational opportunities there, you just might want to visit beautiful Tempe!
Santa Paula High Teacher is County Teacher of the Year

Amber McPherson - 2009 VC Teacher of the yearTeacher Amber McPherson, who didn't care much for history in high school, now teaches the subject with such passion at Santa Paula High School that she was named this year's Ventura County Teacher of the Year.
In her essay to the Teacher of the Year judges, McPherson wrote, "I believe in teaching my students their nation's history, all of that history, good or bad, so they know were we have been, so that they will understand how far we have come and further we still have to go. I want them to understand their freedoms, and how hard those who have not always had those freedoms have fought to get them."
McPherson received the award when Ventura County Superintendent of Schools Stan Mantooth, SPUHSD Superintendent Dr. David Gomez and Principal Paul Marietti, along with other school administrators and news reporters, paid her a surprise visit as she conducted class during finals week in June. McPherson is now in the running for 2010 State Teacher of the Year, to be chosen in November.

Carter Returns to Oxnard Union High School District as Superintendent

Dr. Bob CarterDr. Bob Carter has returned to the Oxnard Union High School District as its interim superintendent. He succeeds Jody Dunlap, who retired in June after four years as superintendent.

Carter previously was OUHSD's superintendent from 1980 to 1990, and will serve until a permanent replacement can be found. After leaving Oxnard, Carter served as superintendent of school districts in Santa Clara County in Northern California and Charles County in Maryland. He also was a principal of a high school in Mason, Ohio, and spent six years as a regional vice president for Sylvan Learning Center.

Whisenhunt Communications has served in a public information capacity with OUHSD for the past five years.
Issue: 2
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A Marketing Tip from WC

You are probably a member of one or more Chambers of Commerce. Are you taking advantage of that membership?

Most Chambers have monthly newsletters and will publish news about your company or organization. 

You can also take advantage of monthly mailings by the chambers to their members. For a nominal amount, you can have fliers distributed to all members of chambers to which you belong.
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Client News In This Issue
Humane Society of Ventura County
Pinnacle Holdings
Santa Paula High School
Oxnard Union High School District
Check Out WC's
Web Site

Don't forget to visit Whisenhunt Communications' new and updated Web site,

Read about the company and its team of media and graphics experts.
Founded in 1990, Whisenhunt Communications specializes in helping businesses, school districts, governmental agencies and nonprofit organizations reach targeted audiences.

The firm's many diverse clients make enormous contributions to the community and the public relations firm has been instrumental in helping them accomplish their goals.

All Whisenhunt associates have extensive experience with print and digital media.
Stan Whisenhunt
Whisenhunt Communications