Left to right:  Scott Selig, Cathy Selig, and Steve Selig of Selig Enterprises.

Steve and Cathy Selig's mother always told them, You can never do wrong by doing right." They must have listened, because they seem to be doing  alright for themselves and the company their grandfather, Ben Massell, started 90 years ago.

"What made this company what it is and what makes it so much different is the mindset and outlook that (Steve's) parents conveyed to him and how they ran the company and what he sends down to me," said Scott Selig, Vice President of Selig Enterprises and a fourth-generation member of the family firm along with his sister, Mindy. "At the end of the day, it's not necessarily about the bottom line. It's about taking care of those who have taken care of you and an obligation to give back to the community."

Selig - the family and the company - always has combined conservative deal making with entrepreneurial and opportunistic zeal. Steve Selig worked in the Carter White House in the late 1970s before returning to Atlanta and leading Selig Enterprises' effort to acquire AAA Parking. Around the same time, he started Concert Southern Promotions with legendary promoters Alex Cooley and Peter Conlon. Scott Selig started and later sold a telecommunications firm before joining Selig Enterprises, which includes a 10 million-square-foot real estate portfolio and the national colossus that is AAA Parking.

An insular company for its first 80-plus years, Selig now partners with Daniel Corp., MetLife and the Canyon-Johnson Urban Funds on the 12^th & Midtown mixed-use development, a cornerstone of the Midtown Mile. Selig also is developing Publix-anchored centers in Alabama and is planning and permitting a 300-acre mixed-use development in Lagrange.

Through all the opportunities, though, the one constant is family and the reliability, consistency and trust those ties bring to Selig Enterprises, whether it was Steve Selig and his father, Simon, 30 years ago or Steve, Cathy, Scott and Mindy today. 

"When dad was alive, I think it was comforting to him - and I know it was comforting to me -to have someone you can trust 100 percent, whether it's regarding business, personal of family," Steve Selig said. "It's a real positive."