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                                                                                                                                            March 2, 2010

The Inside Scoop on the People & Places that Shape Atlanta Real Estate
Phipps Tower Two-pher
1155 Complex
A look at the familiar Phipps Tower (left) in the heart of Buckhead.

Phipps Tower has landed its first tenant in communications training firm Speakeasy and is close to signing its second tenant, Northwestern Mutual-Goodwin, Wright, for a total of approximately 63,000 square feet at the Buckhead office tower developed by Manulife Financial and Crescent Resources.
 
Speakeasy has leased 13,000 square feet at the 20-story, 486,000-square-foot building, while Northwestern Mutual-Goodwin, Wright has approximately 50,000 square feet under letter of intent, our sources indicate. Jim Devaney of NAI Brannen Goddard represented Speakeasy, and CB Richard Ellis' John Shlesinger, Sam Holmes and Anne Lofye are representing Northwestern Mutual-Goodwin, Wright. Crescent's John Bell and Sara Smith lead the Phipps Tower leasing effort.
 
While two new tenants are great news for Phipps Tower, not so much for Midtown's Atlantic Center Plaza, Speakeasy's current home, and Buckhead's Atlanta Plaza, Northwestern Mutual - Goodwin, Wright's base, as second-generation Class-A office buildings compete with newer space and highly aggressive landlords that need to make a deal.
 
The new tenants also remove some of the onus from Phipps Tower, the last of the four new Buckhead office buildings to secure a tenant. Cousins' Terminus 200, Tishman Speyer's Two Alliance Center and Duke Realty and Pope & Land's 3630 Peachtree each have secured at least one tenant in their newly developed properties, with Tishman Speyer reportedly approaching the 50 percent leased mark at its 493,800-square-foot building.  

Gray Line

Bringing Them Home to Roost:
Fidelity National (finally) Consolidates
Fidelity National Title Group
Left to right:  Sean Tidwell, Melissa Hall, Christy Hockmeyer and Andy McGarry at the new Fidelity National Title Group office.

Everyone needs it. Everyone has it. So maybe that's why it's easy for most people to take title insurance for granted. Melissa Hall, Andy McGarry, Christy Hockmeyer, Kevin Wood, Shawn Tidwell and the Fidelity National Title Group team aren't most people.

Fidelity National Title brings together Chicago Title, Fidelity National, Lawyers Title and Commonwealth Land Title's national business units under one Atlanta roof. Even though Chicago Title and Fidelity National merged more than 10 years ago, the two companies, as well as others under the Fidelity umbrella, operated as separate brands with separate offices until the beginning of 2010. With 23 professionals including attorneys, appraisers and sales, the national-business-unit office consolidated at Galleria 200 in February. 

Consolidating the four brands and talent each brings to the table strengthens Fidelity's ability to serve institutional, private and publicly traded property owners'  and developers' multi-state title and escrow needs across the U.S. and internationally. The transactions run a gamut of property types, from timberland, manufacturing and R&D facilities to mobile-home-park redevelopment to Park Avenue skyscrapers.

"Now it's so much easier to work together as a team," said Hall, Senior Vice President of Fidelity National and current President of Atlanta's CREW chapter. "It was all about market share, and the way to achieve that was to run each company as a separate brand. Our focus changed from being the biggest dog everywhere to being the best and most profitable."

The move also creates opportunities to emphasize the company's breadth, ability to spread financial risk across the individual title insurers' portfolios and $2.5 billion in reserves, an especially important consideration amidst of the past 18 months' economic turmoil.

"Nobody cared about the financial stability of their title insurer two years ago," Hockmeyer said. "Now they do."

Gray Line

Our Version of the Dirty Bird
NAIOP Cocktail Party
No party is complete without drinks, appetizers and a roaming six-foot rooster.
 
The Rooster hosted our premiere event at Tavern 99 in Buckhead last Thursday evening.  Almost 600 guests from all facets of the industry joined us throughout the night.  Attendees ranged from young up and comers to seasoned veterans.  Jack Rooker of Rooker, Jack Haden of NAI Brannen Goddard and Michael Pelt of MDH Partners are just a few of the leaders who were spotted in the crowd.

Tavern 99
Rooster fans enjoying the premiere event at the main bar.  
 
Team Rooster is already actively planning the next two events.  We look forward to offering an educational panel discussion in late April, and the next happy hour is in the works for mid-May.

 Tavern 99
Looking down on the full house from the top of Tavern 99.
 
We'd like to extend a special thanks to our sponsors, Cousins Properties, Hartsfield Centre (as leased and managed by our friends at Carter), VeenendaalCave, Rooker and Hardin Construction.  Your sponsorship helped make the event a total success.  We'd also like to thank our readers for coming out to join us.  We look forward to seeing you again soon!

Rooster Happy Hour
Two Atlanta industrial "big shots" Al McConkey and Dan Patillo enjoy cocktails with the Rooster.
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The Real Estate Rooster is an online newsletter directed at the real estate industry in Metropolitan Atlanta. You have received this newsletter through your affiliation with the real estate industry. If you have received this newsletter in error or would like to unsubscribe, please follow the link below. The content of this newsletter is independently developed by Rooster Media, LLC and is not directed by the advertisers whose names and ads appear herein. All of the content in this newsletter is the sole and exclusive property of Rooster Media, LLC. © 2009.