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How to Write Elevator Speeches and Why
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An elevator speech is a brief and intimate statement that captures your essence.
A good one conveys the heart of what you do. And when you have captured that heart in words, you have an effective tool for capturing your listeners.
To compose an elevator speech, you need the observations and perspectives of at least one more person--you can't do it alone. Play with the words. Use post-its or a big piece of paper. Look for the feelings that tell you whether you are on to something or not.
Work toward a short sentence, around a dozen words (that you can say between floors in an elevator), and include some color:
"I head up the community hospital in Easton" rather than "I'm a hospital CEO."
"I help people like you with their taxes and financial planning" rather than "I'm an accountant."
Much of my advice here comes from work I did with my business round table. We opened a bottle of wine and went back and forth until each of us had an elevator speech that worked.
And we still test each other, with or without the wine: "So what exactly do you do for a living?"
All good wishes for the New Year--see you in January!
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| Jane Sherwin is a professional writer specializing in marketing materials for health care and wellness. In addition to in-depth articles, brochures, newsletters and web content, she provides e-mail marketing services. Visit About Worddrive for more information. |
"Jane, You ROCK!!!!, thank you so much, this gets all the themes we talked about!!"
Aimee Berrent, Appraiser and Gemologist
A Matter of Briiliance
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